Sign In

Barb Smith

Global Product Partnerships at Google

Barb Smith is the Director of Global Privacy Partnerships at Google, focusing on the Privacy Sandbox program.1 She joined Google in 2017, initially working on Chrome partnerships to build web experiences and capabilities.1 Since 2019, Barb has been leading a team of Privacy Sandbox experts who collaborate with various stakeholders, including ad tech companies, advertisers, and publishers, to test and adopt Privacy Sandbox technologies.13

Prior to her role at Google, Barb developed her career in online news, working in digital business, product, and partnership roles for news organizations and publishing technology companies in the United States.14 Her expertise lies in privacy-enhancing technologies and their implementation in the digital advertising ecosystem.

At industry events, Barb has represented Google's Privacy Sandbox initiative, explaining the company's commitment to developing privacy-preserving technologies that balance user privacy with the needs of the advertising industry.25 She has emphasized Google's efforts to work transparently and collaboratively with the industry to address privacy concerns while maintaining a sustainable digital ecosystem.2

Highlights

Dec 12 · iabtechlab.com
Privacy Enhancing Technologies Evolution Series (PETs)
Oct 15 · adweek.com
Google Backs Privacy Sandbox Despite Cookie Pivot - Adweek
Barbara Smith - Cooperative Bank of Cape Cod
Nov 8 · theregister.com
Tough questions at Chrome Dev Summit's AMA session - The Register
Barb Smith - Schedule: Speaker / Advertising Week NY 2024

Related Questions

What are some key achievements of Barb Smith at Google?
How has Barb Smith's work on the Privacy Sandbox program impacted the tech industry?
What was Barb Smith's role at Find My Team and how did it differ from her role at Google?
Can you provide more details about Barb Smith's leadership approach at Courtside Leadership?
What are some notable projects Barb Smith has worked on in her career?
Barb Smith
Barb Smith, photo 1
Barb Smith, photo 2
Add to my network