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Barbara Derkowska-Podhajska

Marketing Director at Survicate ✨ | B2B SaaS | Host of Growth Meetup

Barbara Derkowska is a marketing professional with a strong educational background in Digital Marketing and International Business.

She holds a Master of Science in Digital Marketing from Loughborough University London and a Bachelor's degree in International Business from Wroclaw University of Economics and Business.

Barbara has a diverse work experience including roles such as Marketing Director at Survicate, Co Organizer at Growth Meetup, Head of Product Marketing at Survicate, and Product Marketing Manager at GameAnalytics.

She has also held positions such as Partner Program Manager and Social Media Manager at Brand24, Branch Manager at AIESEC, and various leadership roles within AIESEC such as Head of Global Exchange Programs, Project Manager & Team Leader, and Communication Team Member.

Highlights

Jun 24 · linkedin

I traveled to Switzerland 🏔 in June and this is how I felt when we took the photo behind this illustration. Chill. Amazed by what I saw. No stress.

It's not a post about remote work nor is it about mental wellbeing (I'll come back to these topics one day though). But there's a reason why feelings matter here, so hear me out.

__

'No stress' wasn't something I felt, when trying to make sense out of the ocean of insights we collect as a team (at Survicate, at my after-hours Growth Meetup, or in my previous roles).

At the end of the day, feedback wasn't coming only from surveys. It was way more than this. Customer chats, G2 reviews, HubSpot data, Slack messages, interview transcripts, and more.

I usually felt overwhelmed, or annoyed, that once again I needed to switch tools or analyze a new batch of feedback manually. It took so much time, sometimes I stopped some research projects (Kasia J. can probably confirm). Or never presented the insights, because there were too many (Maciej Pliszka still waiting for my webinar on pricing). And I wasn't even a full-time researcher. Just one of the people curious about what our customers need, and who they are.


So today, we're bringing all these insights from my favorite tools under one roof - Survicate's Insights Hub (now live on Product Hunt!). 🎉 It categorizes customer feedback automatically and extracts meaningful insights.

So you can chill, while AI does the dirty work, and then use your time to build great products, websites or... to travel. :)

It's also a happy day for me for another reason. I'm seeing our Marketing team growing in front of my eyes, with Paulina Hryniewicz beautifully leading the launch, Ada Wręga designing the actual product behind it, and the entire team being the best support ever. You're incredible. 👏


Anyone does recognize this place? Or my too-old-to-wear backpack that I'm still taking for all my travels? Cheer to you! 😊

May 24 · linkedin

To all Product Managers and User Researchers 📣

Together with our friends at Amplitude (Brandon Khoo 👋), we're running a study on the impact of AI on product research.

If you're part of a product team, we'd love to learn what you think about this topic. Thanks a lot for sharing your expertise.

https://lnkd.in/gqMWHgxN


Kudos to Karolina Brach and the Survicate team for leading this research project. 👏

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Barbara Derkowska-Podhajska
Barbara Derkowska-Podhajska, photo 1
Barbara Derkowska-Podhajska, photo 2
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Location

Wrocław, Dolnośląskie, Poland