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Barbara Fortes

General Manager - Beauty & Consumer Goods - Omnichannel Digital Retail - Sustainability, Diversity and Inclusion - Insta @babfortes

Barbara Fortes is a seasoned professional who is shaping the beauty industry's future through a blend of people, sustainability, and technology.

With a solid background as a General Manager in cosmetics, omniretailing, and consumer goods, Barbara is recognized as a consumer enthusiast, sustainability advocate, and diversity activist.

Her expertise spans across various domains including retail, beauty, wellness, and sustainability as an executive, C-level leader, and statutory director.

Barbara is a growth-oriented individual with experience in M&A, business development, greenfield projects, and startups.

She excels in omni-channel strategies, digital marketing, and e-commerce, while championing diversity and empowerment within organizations.

A skilled team builder and problem solver, Barbara is known for her fact-based and hands-on approach.

She is fluent in English, Portuguese, Spanish, and French, enhancing her ability to connect and collaborate on a global scale.

Barbara Fortes
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Location

São Paulo, São Paulo, Brazil