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Barbara Kahn

Patty and Jay H Baker Professor of Marketing at The Wharton School

Barbara Kahn is a distinguished marketing professor at the renowned Wharton School. She is also an accomplished author, best known for her book 'The Shopping Revolution', focusing on consumer choice, brand loyalty, retailing, and CRM.

With a strong educational background, Barbara Kahn has studied Marketing at Columbia Business School, English Literature at the University of Rochester, and Mathematics at Rensselaer Polytechnic Institute.

Throughout her career, Barbara Kahn has held significant positions in various prestigious institutions. She has served as the Patty and Jay H Baker Professor of Marketing at The Wharton School, the Executive Director at Marketing Science Institute, the Dean and Shein Family Professor of Marketing at University of Miami Herbert Business School, and the Dorothy Silberberg Professor of Marketing and Vice Dean of Undergraduate Division at The Wharton School. Additionally, she has also worked as an Assistant Professor at UCLA Anderson School of Management.

Barbara Kahn
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Location

Philadelphia, Pennsylvania, United States