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Barbara Martin Coppola
CEO @ Decathlon | Board Member | Keynote Speaker | LinkedIn Top Voice
Barbara Martin Coppola is the CEO of Decathlon, a renowned sports goods designer and retailer with a strong global presence. Leading a team of over 100,000 employees in 70 countries, her vision is to encourage people to embrace an active lifestyle through sports by providing affordable and top-quality products and services. With a vast experience of more than 25 years in general business management, she has a successful history of driving growth and transformation in various industries like e-commerce, media, consumer electronics, and retail. Having worked for prestigious brands such as IKEA, Google, YouTube, Grubhub, Samsung, and Texas Instruments, Barbara has resided in 9 countries across 3 continents. She has also actively contributed as a board member, keynote speaker, and a LinkedIn Top Voice, sharing her expertise on innovation, customer-centricity, and leadership.
Highlights
For centuries, the Olympic Torch has symbolised light, hope and the unbreakable spirit of humanity.
It is a bridge between generations - a flame that carries optimism and the timeless spirit of sport.
Yesterday, I had the incredible honour of being one among 8 teammates to carry the Torch on its journey around France. This moving moment was dedicated to our 100,000 Decathlonians around the world.
Sport has been a big part of my life since I was very young. My father would encourage my sister and I to try as many different sports as possible, and it was a school for life.
So, while I was carrying the Torch, I felt the same pride and passion that I feel as I pass my love of sports onto my own children, just as my father did for us.
I’m so grateful to have had the chance to be part of such an important tradition. It’s a moment that will stay with me forever!
Now, all roads lead to Paris. I can’t wait for the Games to begin on the 26th of July, and to see the Decathlon Team of Athletes competing on the greatest sporting stage in the world!
#Paris2024 #Decathlon #Humanity #OlympicTorch I Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024
Today marks an unprecedented moment as we finally launch the Decathlon Yulex100 - the world’s first-ever wetsuit made using 100% certified natural rubber.
This is a major breakthrough because it emits 80% less CO2 compared with neoprene foam.
Years of in-house development, alongside Yulex LLC, went into cracking the code to create this first-of-its-kind innovative wetsuit.
We’ve started with our junior wetsuit because it accounted for the largest quantity of wetsuit sales in 2023, but this is just the beginning…
We’re dreaming of a neoprene-free future. Bit by bit, we want to reduce the use of neoprene from as many of our watersports products as possible, as quickly as possible.
We're committed to reducing our impact on the planet through our innovative, high-quality products and the Yulex100 is a major step forward for us in our conception of wetsuits.
Check out the campaign video below, created solely using surf cams that were already in place on beaches… practical and beautiful!
Liz Bui
#Decathlon #Yulex100 #Innovation #naturalrubber
