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Barbara Shaibu

Director, Client Solutions

Barbara Shaibu is a highly accomplished professional in the field of client solutions and audience analytics, with a strong educational background in Philosophy, Politics, & Economics from the University of Pennsylvania.

Currently, Barbara serves as the Director of Client Solutions at Nielsen, where she leverages her expertise to drive impactful results for clients.

Prior to her role at Nielsen, Barbara held key positions at BET Networks, a subsidiary of Viacom Inc., including Manager of Audience Analytics, Senior Market Research Analyst, Market Research Analyst, and Market Research Intern.

Barbara also gained valuable experience as an intern at the National Consumers League, focusing on public policy, telecommunications, and fraud, as well as at Innovative Study Techniques.

With a diverse professional background and a solid academic foundation, Barbara Shaibu excels in client solutions, audience analytics, market research, and public policy.

Barbara Shaibu
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Location

New York, New York, United States