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Barbara Zimmermann

Lead Communications Pharma, Consumer Health & Social Media at Bayer

Barbara Zimmermann is a highly educated professional with a diverse academic background in Communication, Marketing, Corporate Communication, Organisational Development, and Leadership.

She holds a Master's degree in Communication Management, along with several advanced certificates focusing on Online Communication, Marketing, Strategic Communication, and Corporate Communication.

Barbara's continuous pursuit of knowledge is evident through her certifications in Organisational Development, Change Leadership, and PR and Image Management.

Her educational journey also includes a Bayer Leadership Excellence program and a Commercial traineeship.

In terms of professional experience, Barbara has held key positions in renowned organizations where she showcased her expertise in communication and marketing.

She has contributed significantly in various roles at Bayer, including Lead Communications in Pharma, Consumer Health & Social Media, Head of Digital Communication, and Head of Corporate Communication.

Barbara's leadership capabilities were further demonstrated during her tenures as the Head of Corporate Communication & PR at ricardo.ch and Head of Marketing & Communication at SolidarMed.

Her career also encompasses valuable PR roles such as PR Project Lead/Consultant at C-Matrix Communications AG and PR Assistant/Editor at Waldwirtschaft Verband Schweiz.

With a solid foundation in journalism and business administration from Telecom / Swisscom, Barbara also has experience as an Editor/Journalist at Burgdorfer Tagblatt and as a Freelance Journalist for various magazines.

Barbara Zimmermann
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Location

Zurich, Switzerland