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Barnaby Lewis
Strategy Consultant at Monitor Deloitte
Barnaby Lewis is a well-rounded business professional with over 7 years of experience in building, managing, and advising businesses of various scales. He has worked with small startups to FTSE 100 companies, honing his skills across different business functions such as digital marketing, sales, finance, accounting, strategy, and branding. His leadership and people management abilities have been refined through various roles, offering a unique perspective on diverse business models.
Highlights
Great week in San Francisco 🌉 learning and meeting with the worlds 🌍 largest food companies and the food-tech startups that are paving 🛣️ the way for innovation within the value chain!
A couple of interesting themes that came out from Future Food-Tech & World Agri-Tech:
#1 - No 1️⃣ company can solve the issues we are facing in the food value chain. Partnerships 👫and collaborations🤝 are key across the full spectrum of the value chain
-Roughly 700m people globally go to bed hungry at night but a similar number suffer from obesity! -13% of 🇺🇸 households are food insecure
#2 - Food nutrition 🥗 and consequently the diets of the average American are vastly out of line with what are required for a healthy lifestyle 🚑
-To feed 8 billion 👫, our over-processed food system discards active fibers and replaces them with simple sugars 🍬🍭. Leaving a fiber gap where only 7% of the 🇺🇸 meet their daily needs.
#3 - Resiliency 💪of supply chain is top of mind for global CPGs and when considering sustainability 🌳 there is a clear shift from a principals based approach to outcomes taking place.
e.g. Large 🌍 food companies will not mandate how their supply chain 🚛 (e.g. farmers 👨🌾) should act but they will set the outcomes for them to deliver to.
#4 - There is no question that Ai will play a fundamental role in disrupting agriculture but how fast will this transformation take! Gen Ai is the biggest step change we have seen in this regard
Examples of use cases: -Administration e.g. grant applications, forecasting, precision agriculture, innovation in creating new crop species, identifying metabolic pathways for bio-engineeering etc
#Foodtech #Innovation #soilsequestration #carbon #farmtofork #Agriculture
Looking forward to a very busy week at the World Agri-Tech Innovation Summit in San Francisco. If you are going and fancy catching up please reach out!
Agriculture is at the heart of both the climate and food shortage issues we face globally. It is both the problem and the solution!
Excited to hear about the new innovations in the industry and meeting with food companies to explore levers around reducing emissions!
