Suggestions
Barney Robinson
Self-Imposed Sabbatical
Barney Robinson is the Founder and CEO of Orchard Creative, an advertising firm based in Brooklyn, New York.12 He established the company in 2019 and has since led it to become a recognized innovator in the advertising industry.23
With over 25 years of experience in advertising, Robinson has an impressive career history:
- Orchard Creative: Founder & CEO since 201912
- Barton F. Graf: Founding Partner & CEO from 2011 to 201812
- Bartle Bogle Hegarty (BBH): President of BBH New York and member of the Global Group Board from 1997 to 201112
Under Robinson's leadership, Orchard Creative has gained recognition for its innovative campaigns for major brands such as Google, Foot Locker Inc., Ocean Spray, Silk, and Oikos.2 The company has received several accolades, including being named to the AdAge A-List in 2023 and winning Gold in Inc.'s Best in Business awards in 2021.23
Robinson holds an Executive MBA from the New York University Stern School of Business, which he completed between 2009 and 2011.12 He is known for his commitment to addressing gender and race inequality in the advertising industry, implementing policies at Orchard Creative to ensure equal pay and opportunities for women and BIPOC employees.23
Highlights
Penguin Press very kindly asked Orchard to develop the launch campaign for Arnold Schwarzenegger's new book: Be Useful. Seven Tools For Life.
This is the first execution in that campaign, with more to follow soon.
We read the book cover to cover. As should you, it's excellent. Then we excitedly wrote all the ideas you'd imagine from fans giddy to be working with the Terminator / Governator. Then we threw those ideas in the trash, because they were expected. And wrong. We just needed to get them out of our system.
Then we started mining the rich seam of truth of what this book is really about - that humanity's potential is limitless when given the right tools to harness it.
A sincere thank you to Conor Dooley for your leadership in every aspect of this project. I'm still bummed I couldn't join you on the shoot.
Orchard has been shortlisted in Adweek's 2023 Agency of the Year awards.
"What we have sought to achieve at Orchard, through fundamentally reimagining and restructuring a creative agency, is to create work that is immediately, seismically impactful, both commercially and culturally,” said David Kolbusz, Chief Creative Officer.
Thanks Jameson Fleming for the recognition.
