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Barrett Brooks
Writer | Executive coach | Host of Good Work
I am a writer and executive coach. I serve as a coach to mission-driven founders and creators to overcome the emotional and strategic barriers to scaling a business.
I write about and for leaders and companies working on important societal problems like climate change, biodiversity, education, food systems, healthcare, and circular products.
Previously, I was managing editor of The Carbon Almanac (a bestselling book about climate change), COO at Good Coffee, and COO at ConvertKit. In my five years at ConvertKit I helped grow the company from $3.5M to $28.5M ARR and 20 to 70 employees as a creator marketing platform on a mission to help creators earn a living.
I was raised in Atlanta, Georgia and now lives multi-generationally with my wife, two sons, in-laws, and pup in Portland, Oregon.
Subscribe to get my deep-dive business breakdowns on mission-driven businesses and long-form essays on leading for impact at BarrettBrooks.com
Highlights
A few months ago I logged out of Twitter to take a break. It wasn’t a political decision or in opposition to Elon. It was a reflection of a growing sense that being on this platform was no longer serving me or my business.
A few months later I’ve confirmed that hypothesis. I’m mentally stronger, more focused on my own life, and more connected to a strong community of real life relationships. My business is also thriving.
Somewhere along the way, Twitter stopped being a place for me to connect with smart and thoughtful peers and started being a source of stress. I’m not exactly sure why, but it happened.
I’m officially logging off for the last time. I don’t expect I’ll be back, but I always maintain an open-handed posture with these things. Maybe I’ll change my mind. In the meantime, you can find me on: Podcast: https://t.co/x6gyLoqXUB LinkedIn: https://t.co/vlYUeFtRkf Instagram: @coachbarrettbrooks Email: [email protected] Newsletter: https://t.co/8OCezpjJw9
Would love to stay in touch. As always, sending you love and respect.
BB
On a level playing field, a professional will crush an amateur every time."
When I heard @patio11 say this, it felt obvious and true. Yet, there's something about it that feels like it's wrong.
Isn't a level playing field supposed to mean everyone has the same chances? Yes, it is. And that's exactly why a professional should crush an amateur when the playing field is level. It's about preparation, skill, talent, and devotion.
Acknowledging this is step one to finding a game you want to win.
