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Barry Blyn

Barry Blyn is a seasoned professional with a rich background in audience insights, content strategy, and brand management. With experience spanning across top-tier organizations, Barry has held key leadership roles that have shaped and influenced the media and entertainment landscape.

Barry's most recent position was as the Vice President of Audience & Content Insights at ESPN, where he played a pivotal role in driving strategies to understand and engage with different audience segments effectively. Prior to this, he served as the Vice President of Original Content and Brand Insights, further demonstrating his expertise in content creation and brand development.

Before his tenure at ESPN, Barry contributed his strategic acumen as the Senior Vice President of Strategy/Media Practice at Sterling Brands, a role that honed his skills in crafting media strategies that resonate with audiences and elevate brand presence.

His deep-rooted understanding of programming and audience preferences was cultivated during his time as the Vice President of Programming Research at Comedy Central within the MTV Networks. This experience equipped him with the necessary insights to navigate the dynamic realm of media and entertainment.

Barry's analytical prowess was evident even in the early stages of his career when he served as an Analyst at Peter D. Hart Research Associates, where he laid the foundation for his robust research and analytical capabilities.

Throughout his accomplished career, Barry Blyn has been a driving force in leveraging data-driven insights to inform strategic decisions, enhance content performance, and bolster brand positioning in highly competitive environments.

Highlights

Aug 30 · linkedin

"Free Agents Are Welcome" Prime Video Sports Sports is on the lookout for a talented and experienced researcher to help us build a best-in-class Sports Insights department. Apply directly: https://lnkd.in/ef3hZX6A

Apr 19 · linkedin

It’s Prime Time, Amazon Prime Time. With great enthusiasm and a broad smile. I am pleased to share that I have joined the team at Amazon as US Sports Research Principal, Prime Video Sports.   In this role, I will be responsible for doing the kind of work I love the most: designing and executing creative qualitative and quantitative projects to guide Amazon Prime’s efforts to learn about sports fans. The company’s expanding sports portfolio already includes Thursday Night NFL Football, the WNBA, the NWSL, Diamond Sports and select games with my favorite team, the NY Yankees.   The journey to Amazon has been fulfilling. Thank you to all of my friends (old & new) for their time, wisdom and for always answering the call. Sincere thanks as well to my great former colleagues, former team members, mentors and cherished friends at ESPN, a wonderful place I spent the past 15 years prior to Amazon.   I am also grateful to the half dozen clients I have partnered with in recent months.   Amazon seems like the ideal next step in my career and I am thrilled to join this talented and innovative group.

Barry Blyn
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Location

New York, New York