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Barry Curewitz
Owner, Closet POSSIBLE, Inc.
Summary of Barry Curewitz's Professional Background
Barry Curewitz is a distinguished business leader with over 30 years of experience in driving revenue and profit growth across various consumer product industries. His extensive career showcases a remarkable ability to leverage data analysis, consumer insights, and innovative approaches to significantly enhance brand performance and market presence.
Professional Background
Throughout his career, Barry has consistently delivered outstanding results through his strategic vision and execution. He has been instrumental in generating over $500 million in incremental revenue, successfully aligning product offerings with market demands. Working with industry giants such as Campbell Soup, Johnson & Johnson, Lenox, and Warner-Lambert, Barry's leadership has been pivotal in exceeding financial targets and achieving sustainable growth.
Barry's expertise spans Fortune 100 companies as well as entrepreneurial ventures, where he has held full Profit & Loss (P&L) responsibility for businesses varying from $20 million domestically to $300 million globally. His ability to adapt and thrive in diverse company structures and environments makes him a versatile asset and a highly sought-after leader in the business community.
Education and Achievements
Barry's academic foundation is rooted in a strong educational background, having earned both his Bachelor's degree and an MBA in Marketing from the University of Tampa. Not only has he applied his knowledge in real-world scenarios, but he has also shared his insights as an educator. Barry has taught undergraduate and graduate courses at reputable institutions such as the Fox School of Business at Temple University and the LeBow College of Business at Drexel University.
As a thought leader in the marketing field, Barry has contributed articles to esteemed publications including Marketing Management, the peer-reviewed journal of the American Marketing Association, and Advertising Age. His published works reflect his dedication to sharing knowledge and shaping the future of marketing strategies and practices.
Achievements
Barry's professional journey is marked by numerous significant achievements that underline his capabilities in the industry:
- Lenox® Casual Dinnerware: Barry achieved remarkable revenue growth of +40% and a profit increase of +63% within just three years, restoring Lenox to its esteemed position in the housewares sector. His strategic efforts ensured that more products were placed in retail locations, captivating a broader customer base.
- e.p.t Sales Growth: By innovating marketing tactics, he successfully boosted e.p.t sales by +14% and profit by 21%. He also enhanced market share by two points while testing groundbreaking platforms such as in-store floor graphics and iVillage, showcasing his forward-thinking capabilities in the digital space.
- Splenda®: Barry played a pivotal role in the domestic and international launch strategies for Splenda, the world’s best-selling low-calorie sweetener, demonstrating his proficiency in overseeing product launches that resonate globally.
- Manischewitz: He turned around the sales trajectory for Manischewitz, the #1 kosher food brand, reversing declining trends to achieve +9% growth through strategic pricing, product re-launches, and consumer promotions.
Conclusion
Barry Curewitz stands out as a multifaceted leader and an expert in leveraging brand equities for growth. His specialty lies in developing innovative product opportunities and comprehensive marketing strategies that significantly boost market viability. As an educator and thought leader, he continues to influence future marketing professionals and remains actively engaged in initiatives that foster business growth and innovation. Whether managing established brands or launching new business ventures, Barry's proven track record and strategic mindset position him as a formidable force in the consumer products sector.
