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Barry de Leeuw

Sales Enablement Manager at Backbase

Barry de Leeuw is a progressive sales enablement leader at Backbase, a company that creates apps for financial institutions.13 In February 2020, he launched the Field Enablement Department at Backbase to ensure every sales representative has the tools they need to be effective at their job.1 Barry is known for pioneering modern, buyer and value-driven sales strategies.4

At Backbase, Barry's role involves:

  1. Scaling up sales training to meet high-quality expectations
  2. Building field representatives' knowledge base
  3. Implementing efficient onboarding processes for new sales reps
  4. Developing hybrid training programs that combine in-person sessions and online resources

Barry partnered with Lara Cochrane, a learning program manager at Backbase, to implement Eduflow as a tool to enhance their sales enablement training.1 He currently holds the position of Regional Director Solutions Engineering at Backbase.3

Barry is active in industry events, having participated in Backbase ENGAGE 20222 and hosting a live panel session at ENGAGE Amsterdam 2024.3 His LinkedIn username is bdleeuw.4

Highlights

Oct 22 · backbase.com
Customer-centric banking, at scale: insights from ENGAGE 2024
Customer-centric banking, at scale: insights from ENGAGE 2024

Related Questions

What are Barry de Leeuw's main responsibilities as Sales Enablement Manager at Backbase?
How did Barry de Leeuw's Field Enablement Department impact Backbase's sales training?
What tools does Barry de Leeuw use to enhance sales training at Backbase?
Can you provide examples of successful projects led by Barry de Leeuw at Backbase?
How does Barry de Leeuw measure the effectiveness of his sales enablement programs?
Barry de Leeuw
Barry de Leeuw, photo 1
Barry de Leeuw, photo 2
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Location

Amsterdam Area, Netherlands