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Barry Loudis
World-class awnings, canopies and custom outdoor solutions
Barry Loudis is the new owner of Softek Awnings, a company based in Atlanta, Georgia.14 He acquired the business in 2024, marking a significant career shift for him.3
Professional Background
Barry Loudis has an extensive background in the media industry, with over 25 years of experience.2 Prior to acquiring Softek Awnings, he worked in various roles related to digital media, production, sponsorships, and marketing.
Career Transition
In what he described as one of the hardest "left-turns" in his career, Loudis transitioned from the media space to become the owner of Softek Awnings.3 This acquisition was announced in April 2024, demonstrating his willingness to take on new challenges and venture into a different industry.34
Softek Awnings
Softek Awnings is a well-established company that has been serving Atlanta for more than 30 years.6 The company specializes in:
- Fabric awnings
- Metal canopies
- Custom outdoor solutions
Under Loudis's ownership, Softek Awnings is poised for growth and expansion. He has expressed enthusiasm about working with new clients and partners in this venture.45
LinkedIn Profile
Barry Loudis's LinkedIn username is indeed "barryloudis".2 His profile reflects his current position as the owner of Softek Awnings, as well as his previous experience in the media industry.2
This career move represents a significant shift for Loudis, transitioning from a long-standing career in media to entrepreneurship in the awning and outdoor solutions industry. His experience in marketing and digital media may prove valuable as he leads Softek Awnings into its next chapter of growth and development.
Highlights
In what may be one of the hardest "left-turns" I've ever made in my career, I'm proud to announce that I am the new owner of Softek Awnings in Atlanta, Georgia.
"Barry, what do you know about awnings?"
Well, as you may guess, not a lot....
HOWEVER, I do know a great company and an even greater opportunity to grow when I see it. For more than 30 years, Softek Awnings has been serving Atlanta and surrounding areas with world-class awnings, canopies and custom outdoor solutions. I am proud to be a part of the next chapter of the company's growth and am eager to expand product lines and establish new relationships with our partners.
This next chapter for me has already been full of learnings, challenges and questions of "why?" but equally full of "why not?" Just as I was lucky enough to do several times during my media career, we have to keep re-inventing ourselves and pushing our limits of what we know is "safe" or "on path." Softek Awnings is that next challenge for me and cannot wait to work with anyone in the Atlanta area (or beyond) that's looking for new ways to bring outdoor enjoyment to your family, friends or customers.
For all of those who have shared their support of this vision, no matter how crazy it sounded at first, thank you for your encouragement and confidence. I cannot wait to see where this next chapter leads.
Looking forward to a great session later this week at That Big TV Conference in New York.
