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Barry Lowenthal
President, Inuvo | Advisor | Mentor | Investor | Massive Idea Generator | AI Super Fan
Barry Lowenthal is a Senior Marketing Executive, Advisor, and Industry Thought Leader with over 35 years of experience in media planning, buying, agency management, operations, and strategy.
Barry spent 16 years as the CEO of Media Kitchen, a highly respected digital-centric media agency, before assuming the role of President at Inuvo, an AI ad tech company, where he spearheads initiatives to revolutionize programmatic media buying without relying on cookies or identifiers.
Barry is known for his exceptional ability to attract, build, and train diverse global teams by employing empathetic leadership and active listening. He provides strategic advice to clients on leveraging modern, tech-driven platforms and partnerships to transform customer reach and engagement.
With a strong focus on overseeing P&L, driving profitability, and making well-informed decisions, Barry excels in various areas including media planning and buying, media management and operations, advertising, branding, programmatic advertising, SEM, social media, creative collaboration, content creation, AI tools, and talent development.
Barry's educational background includes studies at The Lee Strasberg Theatre & Film Institute and a Bachelor of Arts (BA) degree from the University of Florida. Throughout his career, Barry has held key positions such as Executive Assistant to the COO at Saks OFF 5TH, Executive Assistant to the CEO at Media Kitchen, Office Manager / Executive Assistant to The Founding Partner / CEO at JET/MMS, Inc., and Executive Assistant to The CMO at Armani Exchange.
Highlights
Media Kitchen's second reunion is set to take place on Wednesday, July 10th at 5:30 PM. Join us at The Brooklyneer, situated at 220 West Houston Street in NYC. Looking forward to reconnecting with everyone! And please repost this invite and share it far and wide!!! #MediaKitchen #Reunion #NYCNetworking Brooke Reno Caterina Bartoli Kimberley Babcock-Smith Patrick-Henrie So Brian Stern Craig Stein Ashley Sobel Darren Herman Justin Terry Marykate Byrnes Marisa Skolnick Bobby Miller William Centner Bruce Harwood Kate McAllister Danielle Vigue Andrew Sandoval Michael Buhagiar Edmund Muller Jonathan Kim Kaitlin Bevans Monique Lemus O'Brien Rohit Bagalkot Kelli Krupa Christopher Flynn Conor McNamara Alison Arnold Joe Nicoletti Barry Dan Ryan Pina
We’re at a turning point in the life cycle of the internet. All of the online behemoths are being challenged thanks to the elimination of third-party cookies. It’s getting infinitely harder for brands to track consumer taste and behavior, which is the cornerstone of online advertising. As a result, there’s a race to be the replacement for those cookies. But, at Inuvo, that technology is already here. Our AI doesn’t care who you are; it cares about what you care about. For marketers, that’s all that matters. We support their clients, publishers, and privacy-prioritized audiences with dynamic solutions to the privacy issue. And you can test and play with our technology by heading over to our Audience Discovery Portal and building your own audience model. You can also check out our Audience Concepts chart, to see what’s rising – and what’s falling – in online interest. Our AI is processing huge amounts of audience data and it’s all at your fingertips, right now. By the end of this year, third-party cookies will be completely phased out. That means it’s already time to lock down your tracker replacement tech. Inuvo’s AI is the solution – the choice that will future-proof your agency, no matter what challenges come next. #aiadvertising #marketing #intentkey
