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Barry Padgett
CEO Amperity
Barry Padgett is a highly accomplished professional known for his expertise in fixing people data chaos. With a rich educational background including a Master of Science in Software Engineering from the University of Oxford, a Master of Business Administration in Information Technology from AGSM @ UNSW Business School, and a Bachelor of Science in Applied Mathematics from Union College, Barry has a strong foundation for his career.
Barry Padgett currently serves as the Chief Executive Officer at Amperity, a company specializing in transforming messy people data into actionable insights. Prior to his role at Amperity, Barry has held various key positions in renowned organizations such as Freshworks, Duetto, Stripe, SAP, and SAP Concur, demonstrating his diverse skill set and leadership abilities across different industries and regions.
Highlights
Fact: most CDPs are not actually platforms for customer data.
Why? Because they’re missing two key parts:
One, they don’t solve the problem of unifying data from different systems into accurate, comprehensive profiles (the customer data part).
Two, you can’t use them to power your whole ecosystem with quality data (the platform part).
The looseness of the term CDP has made it less than useful as a label, so instead of definitions let’s focus more on capabilities and outcomes.
There are two baseline requirements for using first-party customer data to drive business growth: unifying the data and feeding it to all the tools and teams that need it.
If you have that, you have a real platform for your customer data.
You can build infrastructure on it. You can power your strategy with it. You can use it to feed the highest quality data to all the parts of your stack that depend on a trusted view of the customer to do their job.
When it works, you finally have a solution to the age-old “garbage in, garbage out” problem. When the data’s better everything works better.
And that’s why I believe that Amperity is the platform for customer data. Only Amperity has solved the hardest problem in customer data with our AI-powered identity resolution and unified profile creation. And only Amperity is flexible and interoperable enough to connect that quality data to any tool, any channel, any architecture.
If you’re tired of CDPs that don’t deliver and Customer 360 projects that stall out, get in touch. We’re here to help.
I go into a little more detail on why Amperity is the platform for customer data on our company blog 👇
