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Bart Stoffels
I help IT companies deploy a content strategy
Professional Background
Bart Stoffels is a highly skilled and experienced freelance content creator, strategist, and manager specializing in the information and communications technology (ICT) sector. With a vibrant career spanning over two decades, Bart has built a formidable reputation for his ability to create compelling content that resonates with diverse audiences. His passion for technology fuels his creativity, enabling him to write about a variety of topics including cloud computing, Internet of Things (IoT), cybersecurity, digital transformation, networking, and mobile workspaces.
Bart's extensive client portfolio showcases his broad expertise and the trust that leading brands place in his capabilities. His recent collaborations include notable companies such as Telenet Business, Colruyt Group, DATS 24, Eoly Energy, DataNews, Alpega Group, Teleroute, TAS-tms, Philips Hue, Androidworld, AllThingsTalk, and Omninet Technologies. This broad range of references highlights his adeptness in tailoring content strategies that effectively communicate unique brand messages and engage target audiences.
Throughout his career, Bart has not only excelled in content creation but has also successfully launched, expanded, and redesigned multiple media brands in Belgium and the Netherlands. Since entering the industry in 1998, he has contributed to prominent publications including Androidworld, PC Magazine, Clickx, Smart Business, Twinkle, Data News, ZDNet, TechPulse, Netwerk, and CM. His editorial prowess, combined with a keen understanding of market trends, allowed him to shape impactful media narratives.
From 2013 to 2016, Bart transitioned to the technology sales sector, where he applied his marketing acumen to sell and promote hosting solutions tailored for a wide array of web applications. This experience provided him with valuable insights into the technical needs of businesses, further enhancing his content strategies.
In 2016, Bart returned to the dynamic media landscape, taking up the role of managing content for all B2B brands at Minoc Media Services. He focused primarily on platforms like Smartbiz.be and Twinkle.be while also playing an integral role in organizing various B2B seminars and conferences, including the Business Meets IT and Belgian Tech Show.
In 2018, Bart took a significant step towards entrepreneurship by founding BALD media, where he continues to assist publishers and organizations in refining their content strategies and executing effective marketing campaigns. His entrepreneurial spirit flourished with the launch of his tech website, Gamermatic, as well as a specialized newsletter focused on GDPR compliance, demonstrating his commitment to providing valuable resources in the ever-evolving tech landscape.
Education and Achievements
Bart's educational journey began at Klein Seminarie Hoogstraten, where he completed his TSO (Technical Secondary Education), providing him with a solid foundational knowledge before furthering his studies at Thomas More-hogeschool, where he earned his graduate degree. His educational background reflects his commitment to continuous learning and adaptation, essential traits in the fast-paced world of technology and media.
In addition to his educational endeavors, Bart has achieved a multitude of professional milestones. He served as the Editor-in-chief of Androidworld.be and GDPR-Info at BALD media, where he showcased his leadership abilities and editorial expertise. As a former content manager at Alpega Group and Minoc Data Services, Bart further honed his skills in content strategy and management.
Collaboration has always been a driving force in Bart's career. His role as Co-president of the Belgian Journalists In Technology (BJIT) exemplifies his commitment to fostering community and support among professionals in the tech journalism space. Bart believes that sharing knowledge and experiences is vital for the growth and evolution of the industry.
Achievements
With a career rich in diverse experiences, Bart has developed a robust skill set that includes proficiency in various tools and platforms critical for content creation and data analysis. His familiarity with Google Analytics and Data Studio, Adobe Experience Manager, WordPress, Mautic, Piwik, Jira, Asana, Salesforce, Selligent, MailChimp, Microsoft Teams, and Microsoft Office 365 ensures that he leverages advanced technologies to optimize his content strategies.
Furthermore, Bart possesses a foundational understanding of technical skills, including Linux, PHP, HTML, CSS, Javascript, Microsoft Azure, Amazon Web Services, and Google Cloud Platform. This technical expertise enhances his ability to create relevant content by bridging the gap between technology and user experience.
As a forward-thinking content strategist, Bart Stoffels continues to expand his horizons, embracing new opportunities to innovate and adapt in the ever-changing landscape of media and technology. His commitment to quality, creativity, and strategic content marketing sets him apart as a leader in the field, making him an invaluable resource for clients looking to harness the power of expertly crafted content.
