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Bas Dijkstra

Test Automation Trainer and Consultant

Bas Dijkstra is an accomplished professional with a strong background in marketing, innovation, and leadership.

He holds a Post Doc in Digital Marketing Strategy & Leadership from Beeckestijn Business School, a Master of Science in Business Administration- Strategy from Erasmus Universiteit Rotterdam, and has also studied at THNK School of Creative Leadership.

Bas is the Co-Founder & Chief Growth and Commercial Officer at Lazy Vegan, showcasing his entrepreneurial spirit and business acumen.

His tenure at PepsiCo includes roles such as Commercial Marketing Lead for Nuts and New Snacks Brands in West Europe, Commercial Innovation Lead for Snacks and Tortilla Portfolio in West Europe, Head/GM of New Ventures in the Netherlands, Senior Marketing Manager for Smiths & Doritos in the Netherlands, Trade Development Team Lead/Sales Manager, and National Account Team Manager.

Prior to PepsiCo, Bas worked at Douwe Egberts as Product Group Manager for Senseo, Brand Manager for Douwe Egberts in Belgium, and Junior Brand Manager for Senseo.

His diverse experience also includes managing Macropolis in Spain at Newconomy, demonstrating his international exposure and adaptability.

Bas Dijkstra's expertise spans marketing, commercial strategy, innovation, and team leadership, making him a valuable asset in the business world.

Related Questions

What inspired Bas Dijkstra to co-found Lazy Vegan?
How did Bas Dijkstra transition from test automation to vegan food?
What are some key achievements of Bas Dijkstra at Lazy Vegan?
How has Bas Dijkstra's background in test automation influenced his approach at Lazy Vegan?
What makes Lazy Vegan unique compared to other vegan food companies?
Bas Dijkstra
Bas Dijkstra, photo 1
Bas Dijkstra, photo 2
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Experience

Test Automation Trainer and Consultant at On Test Automation
Director at Inspired Academy, C# and Python SDK Developer at TestProject

Education

No specific educational background provided.

Location

Maarssen, Utrecht, Netherlands