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Bas Janssen
Founder & Head of Strategy @ Creative CT - E-commerce strategie - Magento expert - SEO specialist
Professional Background
Bas Janssen is a highly respected figure in the e-commerce sector, leveraging over a decade of experience to help businesses develop and refine their online strategies. As a partner at Magento, an Adobe Company, Bas plays a critical role in providing businesses with effective solutions tailored to meet their specific needs in the realm of online marketing and e-commerce. His established track record includes successfully aiding over 400 companies in enhancing their e-commerce platforms and digital marketing strategies.
At Creative ICT, Bas's primary focus is on devising comprehensive growth plans for e-commerce businesses. Through the company's innovative Online Success Scan, he offers a no-obligation assessment of potential growth areas in search engine optimization (SEO), conversion rate optimization (CRO), and advertising. His hands-on approach melds analytical insights with actionable strategies, ensuring his clients can realize their full online potential.
Bas's career has been characterized by a commitment to collaboration and innovation, fostering a team of over 20 enthusiastic specialists who share his dedication to customer satisfaction. As part of their service offerings, Creative ICT provides customized solutions including WordPress websites, Magento e-commerce stores, and bespoke Symfony portals.
Moreover, his experience is not limited to e-commerce; Bas has also held several influential positions in various organizations. In the past, he served as a Vakexpert for the Shopping Awards, a role that signifies his expertise in shopping technology and trends. His insight into the industry was further recognized when he co-founded Storeframe, a service focusing on Magento 2 framework.
Education and Achievements
Bas Janssen pursued his education at Saxion University of Applied Sciences, where he studied Management, Business, and Retail. His academic background laid a strong foundation for his adept understanding of both theoretical and practical aspects of e-commerce. This education has notably contributed to his accomplishments, including being recognized among the Top 10 Spin-Offs at Saxion.
Throughout his career, Bas has gained acknowledgment for his exceptional contributions and innovative approaches within the e-commerce space. His inclusion in Deloitte's Technology Fast 50 highlights his role in developments that have pushed the boundaries of e-commerce solutions.
Notable Clients and Projects
Bas has had the pleasure of working with an impressive array of clients, including well-known brands such as Kneipp, Hyundai, SOPREMA, FERM, Robitex, New York Pizza, VDM Cars, Sendcloud, and Bouwhuis Baktotaal. This diverse portfolio speaks volumes about his capacity to understand various industries and translate that understanding into effective e-commerce strategies. His multifaceted expertise ensures that the solutions he provides are tailored and specific to the unique needs of each client.
Key Skills and Services
Bas’s key areas of expertise encompass essential elements of modern e-commerce, including:
- SEO Optimization: Enhancing website visibility and rankings to drive organic traffic.
- CRO (Conversion Rate Optimization): Implementing strategies to increase the percentage of visitors who complete desired actions on a website.
- Advertising: Running strategic advertising campaigns across various platforms to maximize reach and engagement.
- Custom Solutions Development: Crafting bespoke digital solutions such as Magento e-commerce websites and Symfony portals that meet specific user requirements.
- Videomarketing: Utilizing engaging video content to bolster online presence and enhance marketing effectiveness.
With this wide array of skills, Bas is well-equipped to offer comprehensive digital marketing services that cater to the unique needs of B2B and B2C strategies alike.
Achievements
- Achieved successful collaborations with over 400 businesses.
- Partnered with Magento, an Adobe Company, one of the top platforms in e-commerce.
- Played a pivotal role at Creative ICT, focusing on growth strategies tailored for client businesses.
- Received recognition from Deloitte as part of the Technology Fast 50 program, showcasing his innovative capabilities in technology solutions.
- Co-founded Storeframe, enhancing the Magento framework, which speaks to his entrepreneurial spirit and expertise.
- Actively contributed to the Shopping Awards as a Vakexpert, showcasing his leadership in the industry.
