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Bas Offers
COO & Co-Founder at PX | Driving Customer Acquisition
Bas Offers is a Dutch entrepreneur and business leader based in the New York City Metropolitan Area. He currently serves as the COO and Co-Founder of PX, a customer acquisition platform.1 Some key points about Bas Offers include:
Professional Experience
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COO & Co-Founder at PX: Bas has been in this role since January 2016. PX is described as the world's first transparent customer acquisition platform, providing a marketplace for companies to acquire customers from vetted sources.1
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Member Board of Directors at NAF-Biz NY: He has held this position since June 2022.1
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Previous Ventures:
- Co-founded ReviMedia in 2010, which was later acquired in 2019
- Co-founded PetPremium Inc. in 2013, which was acquired in July 2019
Other Board Positions
- Member Board of Directors at Consumer Consent (since March 2020)
- Member Board of Directors at Professional Associations for Customer Engagement (PACE) (since November 2022)
Education
Bas studied at the University of Amsterdam, where he obtained:
- A Master's degree in Communication Science (2003-2007)
- A Minor in Business and Economics (2004-2006)
Entrepreneurial Focus
Bas is known for his work in disrupting customer acquisition technology. He has a particular interest in mentoring Dutch companies looking to expand into the US market and acts as an angel investor for early-stage companies.1
Industry Recognition
His companies have received several accolades, including:
- Ranking on Deloitte's Technology Fast 500 list in 2015 and 2016
- Placing #39 on Crain's Business Fast50 in 2016
Bas Offers' LinkedIn username is indeed "basoffers", as mentioned in the query.1
Highlights
Last week, the QR500 list was released, and I'm proud to share that PX Inc is working with 5 out of the top 20 companies to help them scale their customer acquisition.
Some takeaways on how even the biggest companies can improve:
Even the biggest companies struggle with the complexity and transparency of their lead buying and management processes. It’s often a black box: What channels are delivering the best results? Where should the next investment be made for the biggest ROI?
At PX, we simplify this process, providing the clarity needed to make data-driven decisions and maximize returns.
Some major players still face challenges in providing disposition data to all their lead providers. As a buyer, sharing disposition data is critical—it allows you to attribute and measure lead performance on a sub-source level.
This feedback loop isn’t just beneficial; it’s essential. It enables publishers to quickly identify which channels, traffic types, and sub-sources are outperforming others, making the entire process more agile and responsive.
At PX, we take it further by integrating disposition data into our dynamic pricing model. Brands can set pricing rules based on conversion rates across traffic types, attributes, and sub-sources.
This level of transparency not only gives brands greater control over their campaigns but also fosters stronger collaboration between buyers and sellers. By eliminating the black box, both sides can work more effectively towards common goals.
Leads don’t perform the same all the time. You may find that the performance of a source changes over time or changes in your sales team impact your contact rate. The challenge most marketers face today is a lack of visibility on which sources are driving growth vs which are not.
A simple example is this: You notice your Solar installations are down. Upon reviewing your data, you see that your contact rate has dropped and is now below 55% (the industry average is 65-70%). Looking at your down funnel metrics will help identify possible issues with speed to lead or challenges with getting fewer appointments.
The above is what a data performance feedback loop is all about. When your contact rate drops, or your ROI is not pacing as expected, or you’re just not getting a lot of appointments, PX’s Source Management will help identify sources that are working best for you and bid dynamically higher on them.
Sharing data feedback from your sales opportunities in the form of disposition data is a great way for you and your partners to understand how your leads are performing for you and dynamically bid accordingly to continue meeting the needs of your business.
At PX, we use this feedback loop to strategize with you on how to hit your goals. This can include adjusting the source mix based on performance and customizing campaigns to help you succeed. We provide performance monitoring to ensure we’re ready to meet both short-term objectives while successfully driving ever-increasing results.
Does this sound interesting? Let's chat more on DM!
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
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Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.