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Bassam Abdel-Rahman

Chief Marketing Officer at Zenyum

Bassam Abdel-Rahman is the Chief Marketing Officer (CMO) at Zenyum, a Singapore-based smile cosmetics company.1 He was appointed to this C-suite position in March 2023, after previously serving as the Senior Vice President of Marketing at the company since 2020.1

Professional Background

Bassam is an experienced marketer with over 17 years in advertising and marketing roles.1 Prior to joining Zenyum, he:

  • Led global and regional brands such as Apple, Adidas, Grab, and Carousell1
  • Helped set up 72andSunny in Singapore as its Managing Director1

Achievements at Zenyum

During his tenure as Senior Vice President of Marketing, Bassam:

  • Led the brand's international marketing and design teams
  • Delivered a five-time improvement in Zenyum's marketing ROI1

Education

Bassam Abdel-Rahman graduated from Royal Holloway, University of London in 2005 with a BSc in Management and Marketing.3

Personal Qualities

Colleagues describe Bassam as:

  • Fearlessly smart
  • Hard-working
  • Fun and loyal
  • Possessing a global outlook and genuinely integrated skill set2

In his role as CMO, Bassam reports directly to Julian Artopé, the founder and CEO of Zenyum.1 He is working closely with the newly appointed CFO, Nikhil Kamran, to execute efficient capital allocation across Zenyum's nine markets and propel the business from a fast-growing startup to a sustainable growth-stage company.1

Highlights

May 13 · linkedin

If you're at Campaign Asia-Pacific's Campaign360 this year, I'll be chatting away with Erica Kerner Ross Gearing and David Chung on how the CMO role has transformed, blurring the lines between #Marketing #Growth and #Finance 💪🏾 plus some tips and tricks on navigating the C-Suite   Come hang! 🤓

 📅 : 14-15 May, 2024  🏫 : Marina Bay Sands, Singapore  Find out more and 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://bit.ly/3S63a6A

#CampaignAsia #Campaign360 #marketingevents #ecommerce #awards

Aug 23 · linkedin

Those that know me know that I’m competitive, even within my own family 😂.

But a smart person knows when you just gotta bow out… especially when your partner receives a Fast Company award for work that looks good, does good, and feels good while simultaneously spending the last 7 months birthing, feeding and raising our child.

You are incredible Lishan Soh and congrats to the AGENCY (Singapore) 💪🏾👏🏾

#InnovationByDesign #ExperienceDesign #ServiceDesign #StrategicDesign #ChangeByDesign #SingaporeDesign #FCDesignAwards #design #fastcompany #singapore #migrantworkers

Related Questions

What are Bassam Abdel-Rahman's key achievements at Zenyum?
How did Bassam Abdel-Rahman's role at 72andSunny influence his career?
What strategies did Bassam Abdel-Rahman implement to improve Zenyum's marketing ROI?
How does Bassam Abdel-Rahman's experience at Apple and Adidas impact his approach at Zenyum?
What are Bassam Abdel-Rahman's future plans for Zenyum's marketing?
Bassam Abdel-Rahman
Bassam Abdel-Rahman, photo 1
Bassam Abdel-Rahman, photo 2
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Location

Singapore