Suggestions
Bassam Abdel-Rahman
Chief Marketing Officer at Zenyum
Bassam Abdel-Rahman is the Chief Marketing Officer (CMO) at Zenyum, a Singapore-based smile cosmetics company.1 He was appointed to this C-suite position in March 2023, after previously serving as the Senior Vice President of Marketing at the company since 2020.1
Professional Background
Bassam is an experienced marketer with over 17 years in advertising and marketing roles.1 Prior to joining Zenyum, he:
- Led global and regional brands such as Apple, Adidas, Grab, and Carousell1
- Helped set up 72andSunny in Singapore as its Managing Director1
Achievements at Zenyum
During his tenure as Senior Vice President of Marketing, Bassam:
- Led the brand's international marketing and design teams
- Delivered a five-time improvement in Zenyum's marketing ROI1
Education
Bassam Abdel-Rahman graduated from Royal Holloway, University of London in 2005 with a BSc in Management and Marketing.3
Personal Qualities
Colleagues describe Bassam as:
- Fearlessly smart
- Hard-working
- Fun and loyal
- Possessing a global outlook and genuinely integrated skill set2
In his role as CMO, Bassam reports directly to Julian Artopé, the founder and CEO of Zenyum.1 He is working closely with the newly appointed CFO, Nikhil Kamran, to execute efficient capital allocation across Zenyum's nine markets and propel the business from a fast-growing startup to a sustainable growth-stage company.1
Highlights
If you're at Campaign Asia-Pacific's Campaign360 this year, I'll be chatting away with Erica Kerner Ross Gearing and David Chung on how the CMO role has transformed, blurring the lines between #Marketing #Growth and #Finance 💪🏾 plus some tips and tricks on navigating the C-Suite Come hang! 🤓
📅 : 14-15 May, 2024 🏫 : Marina Bay Sands, Singapore Find out more and 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://bit.ly/3S63a6A
#CampaignAsia #Campaign360 #marketingevents #ecommerce #awards
Those that know me know that I’m competitive, even within my own family 😂.
But a smart person knows when you just gotta bow out… especially when your partner receives a Fast Company award for work that looks good, does good, and feels good while simultaneously spending the last 7 months birthing, feeding and raising our child.
You are incredible Lishan Soh and congrats to the AGENCY (Singapore) 💪🏾👏🏾
#InnovationByDesign #ExperienceDesign #ServiceDesign #StrategicDesign #ChangeByDesign #SingaporeDesign #FCDesignAwards #design #fastcompany #singapore #migrantworkers
