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Bassam Beidas
Engagement Manager @ McKinsey & Company | MBA @ LBS | Former-ATP Tour
Bassam Beidas is currently an Engagement Manager at McKinsey & Company, based in London. He has a background in both consulting and professional sports, having previously been a tennis player representing Lebanon.
Education and Career
Beidas holds an MBA from the London Business School. He began his career at McKinsey as an intern and progressed to the role of Associate before becoming an Engagement Manager. His work focuses on various aspects of consulting, particularly in growth marketing and sales strategies for small and medium-sized enterprises (SMEs) in e-commerce.135
Tennis Career
Before his consulting career, Beidas was a professional tennis player. He was born on December 26, 1988, in London to Lebanese parents. He achieved notable success in junior tennis, ranking in the top 20 globally and winning a doubles title at the Eddie Herr International Championships. He played collegiate tennis at Pepperdine University, where he earned All-American honors three times and graduated in 2011. During his professional career, he represented Lebanon in the Davis Cup, winning 16 out of 17 singles matches.26
Current Role and Contributions
As an Engagement Manager, Beidas is involved in strategic projects that help SMEs navigate the complexities of e-commerce, emphasizing customer-centric approaches and effective partnerships.14 His dual expertise in sports and business provides a unique perspective in his consulting work.
Highlights
Amongst a host of soft skills
The perfect storm of three colliding factors may spell trouble for tennis:
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Millions of dollars pouring into Pickleball and Padel from all corners of the world in attempts to bring this new exciting product more suited to today's viewing habits to market
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Celebrity ownership (e.g., Lebron James buying a stake in several Pickleball teams and Daddy Yankee investing in the Pro Padel League) drumming up interest from casual observers in a way that tennis has often struggled to do
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The end of the Federer-Nadal era that helped revive the sport from its post-Sampras-Agassi slump leaving the future of the sport in question
It remains to be seen whether Netflix's Breaking Point will spark the kind of viewership boom the sport is hoping for, but in any case the governing bodies need to move fast to stem the leaking of market share to competitor racquet sports. It is unlikely that the market for racquet sports is big enough to support three major global sports and something has to give.
