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Bassima Mroue

Co- Founder and former CEO of SkinTē // Board of Directors, Sara Blakely Foundation // Founder, H&I Consulting

Bassima Mroue is a prominent figure known for her impactful roles in various successful ventures. She co-founded SkinTē, a pioneering collagen sparkling tea brand that intersects beauty, food, and wellness. Her leadership saw the brand being recognized and featured in prestigious media outlets such as the New York Times, Wall Street Journal, and Inc. Prior to SkinTē, Bassima played a crucial role in driving the ecosystem strategy at Spanx and served as the President of the Sara Blakely Foundation. She has a rich history at Nike Inc. where she held several roles focusing on IT, supply chain, and strategy, shaping her passion for purpose-driven brands. Bassima's diverse background in business and social transformation has made her a sought-after speaker on topics like female empowerment, entrepreneurship, and purpose-driven leadership.

Bassima Mroue
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Location

United States