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Bassima Mroue

Co- Founder and former CEO of SkinTē // Board of Directors, Sara Blakely Foundation // Founder, H&I Consulting

Bassima Mroue is a prominent figure known for her impactful roles in various successful ventures. She co-founded SkinTē, a pioneering collagen sparkling tea brand that intersects beauty, food, and wellness. Her leadership saw the brand being recognized and featured in prestigious media outlets such as the New York Times, Wall Street Journal, and Inc. Prior to SkinTē, Bassima played a crucial role in driving the ecosystem strategy at Spanx and served as the President of the Sara Blakely Foundation. She has a rich history at Nike Inc. where she held several roles focusing on IT, supply chain, and strategy, shaping her passion for purpose-driven brands. Bassima's diverse background in business and social transformation has made her a sought-after speaker on topics like female empowerment, entrepreneurship, and purpose-driven leadership.

Highlights

Apr 7 · linkedin

SkinTē is now in 6500+ doors total with our recent launch of CVS Health in 1500 stores!!!!!

We launched in 2019 as a female founded brand and launched the first ever collagen sparkling tea and disrupted the Beverage category, in one of the toughest industries out there (just ask the Sharks on Shark Tank!).

Since then and with every crisis, from COVID, to the crypto crash to the recent bank crisis, we have managed to pivot and GROW!! 

We could not have done this without the love and support of our amazing loyal community that we absolutely love and cherish.

Less than 2% of women get VC funding, and I am beyond grateful to our amazing investors. We need to change that statistic!!

Feeling super grateful!!

Bassima Mroue
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Location

United States