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Bastiaan van de Werk

Owner & Cofounder Roos & van de Werk,Board BCV Rotterdam Philharmonic, Supervisory Board Rotterdams Wijktheater.

Bastiaan van de Werk is a marketing and communications professional with extensive experience in brand building, positioning, and strategy. He was a Partner & Co-Founder at Roos & van de Werk from January 2013 to October 2022, where he focused on creating and shaping leading brands.1

Currently, Bastiaan holds the position of Head of Marketing & Communications at Greenchoice, a role he has been in since December 2022.1 He is also the owner of vandeWerk, a company he started in October 2022 that helps build and shape great brands, develop positioning strategies, and increase creative firepower for clients.1

Throughout his career, Bastiaan has held various leadership positions, including:

  • Chair of the Board for Businessclub V at the Rotterdam Philharmonic Orchestra (since September 2018)1
  • Member of the Board of Advisors for OPEN Rotterdam (since March 2020)1
  • Startup Mentor at PortXL (April 2016 - December 2022)1
  • Board Member for Jong Management VNO-NCW (January 2012 - October 2017)1

Bastiaan has a strong background in marketing strategy, having worked as a Partner and Senior Marketing Communications Consultant at Bransoncompany from 2004 to 2012.1 His experience spans across various industries, working with clients such as PwC, Vopak, OVG, Unilever, and Securitas.1

Highlights

Dec 3 · loyensloeff.com
Bastiaan Kemp | Loyens & Loeff

Related Questions

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How did Bastiaan van de Werk transition from consulting to marketing and communications?
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Can you provide examples of successful branding campaigns led by Bastiaan van de Werk?
What are the key values that Bastiaan van de Werk emphasizes in his branding strategies?
Bastiaan van de Werk
Bastiaan van de Werk, photo 1
Bastiaan van de Werk, photo 2
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Location

Rotterdam Area, Netherlands