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Bea Perez

EVP and Chief Communications, Sustainability and Strategic Partnerships Officer, The Coca-Cola Company

Beatriz "Bea" Perez is a high-ranking executive at The Coca-Cola Company, holding the position of Executive Vice President (EVP) and Global Chief Communications, Sustainability and Strategic Partnerships Officer.14 Her role encompasses a diverse portfolio of responsibilities that are crucial to the company's operations and global strategy.

Career at Coca-Cola

Perez has been with Coca-Cola for over three decades, joining the company in 1994.1 Throughout her tenure, she has held various senior-level positions, including:

  • Chief Marketing Officer for Coca-Cola North America
  • The company's first Chief Sustainability Officer (appointed in 2011)
  • Senior Vice President and Chief Communications, Sustainability and Strategic Partnerships Officer

Current Responsibilities

In her current role, Perez oversees:

  • Global external and internal communications
  • Digital media strategy for company-owned channels
  • Global brand public relations
  • Financial communications
  • Leadership communications
  • Environmental, Social, and Governance (ESG) commitments
  • The company's retail, licensing, and attractions portfolio

Key Achievements

Perez has been instrumental in developing and implementing several significant initiatives:

  • The World Without Waste program, aimed at collecting and recycling a bottle or can for every one sold by 20303
  • Global commitments to advance water stewardship
  • Women's economic empowerment programs, including the 5by20 initiative which aimed to enable 6 million women entrepreneurs by 20203

Recognition

Perez has received numerous accolades for her work, including:

  • Named a "Conservation Trailblazer" by The Trust for Public Land
  • Listed in the "50 Most Powerful Latinas" ranking by the Association of Latino Professionals for America
  • Inducted into the American Advertising Hall of Fame, Sports Business Journal's Hall of Fame, and PR Week Hall of Fame1

Community Engagement

Perez is actively involved in community service, serving on various boards:

  • Chair of The Coca-Cola Foundation
  • Board member of Children's Healthcare of Atlanta
  • Board member of the Hispanic Scholarship Fund
  • Board member of the Coca-Cola Scholars Foundation
  • Public director for Primerica and W.W. Grainger, Inc.14

Bea Perez holds a Bachelor of Science degree in Marketing from the University of Maryland.12

Highlights

Sep 3 · linkedin

Great week in Africa. The team’s dedication to making a difference is evident. Look forward to visiting again soon. #CokeEmployee #Leadership

Aug 21 · linkedin

Reading (and walking) is my favorite hobby. It’s how I unwind. Books are a source of inspiration for me. Here are a few I loved and or fell in love with again this summer:   📚 ‘Think Again: The Power of Knowing What You Don’t Know’ by Adam Grant – A wonderful business read. I have always believed asking for help is a sign of strength. Yet, sometimes it can be difficult from an ego perspective to admit I do not have the answers or I don’t even know where to begin. This one reminds me to seek partnership and to also look at things through a new perspective to make more informed decisions.

📚 ‘Breath: The New Science of a Lost Art’ by James Nestor – A health & wellness favorite. Exploring the science and history of breathing inspired a renewed focus on my overall wellbeing. This book has some fun tricks on how to use your breath to manage stress – ahhhhhh.

📚 ‘Animal Farm’ by George Orwell – A classic from 1945 with lessons that still ring true today. This book was given to me in 1997 by a leader I respect greatly. I was new on my journey in taking on a leadership role. He said as he handed it to me, “when you get into the house, do not be tempted to re-write the rules.” This was his way to reminding me not to let arrogance creep in or become a “know it all” leader. I read it once a year in his honor and thank him for investing his time in me.

Post your favorites and what inspires you. I would love more suggestions on reading. #SummerReads #LifelongLearning

Related Questions

What are some of Bea Perez's most notable achievements at The Coca-Cola Company?
How has Bea Perez's leadership impacted Coca-Cola's sustainability initiatives?
What challenges has Bea Perez faced in her role as Chief Sustainability Officer?
How did Bea Perez's career path evolve from her early days at Coca-Cola?
What are the key components of Coca-Cola's World Without Waste program?
Bea Perez
Bea Perez, photo 1
Bea Perez, photo 2
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Location

Decatur, Georgia, United States