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Beatriz Fernandez
Growth @ Slack
Professional Background
Beatriz Fernandez is a visionary digital strategist specializing in behavioral marketing within the Business-to-Business (B2B) sector. With extensive experience in managing and leading marketing initiatives across various organizations, she has made significant contributions to the growth and success of the companies she has worked with. Currently, Beatriz serves as the Senior Marketing Manager Lead at Slack, where she focuses on enterprise growth marketing programs that leverage innovative digital strategies to foster customer engagement and drive business results.
Beatriz's career is marked by her dedication to crafting and executing data-driven marketing programs that resonate with target audiences. Before joining Slack, she was the Senior Global Digital Strategy Manager for Customer Lifecycle Programs at Genesys, where she played a pivotal role in enhancing customer experiences through tailored marketing strategies. Her earlier positions at Genesys included Regional Digital Strategy Manager for the Americas and Regional Campaign Manager for North America, showcasing her adeptness in managing multi-faceted marketing projects across different geographical regions.
Before her tenure at Genesys, Beatriz was instrumental in driving digital sales and marketing initiatives as the Regional B2B Digital Sales and Marketing Manager for The Americas at Meliá Hotels International. Her early career highlights include significant roles such as Marketing & Customer Success Manager at Gradvisor and Social Media/eCommerce Marketing Manager at HYATT Hotels, where she harnessed the power of digital platforms to boost brand visibility and customer engagement. Additionally, Beatriz began her career in the hospitality industry, honing her marketing skills at HYATT Hotels and LAN Airlines, before transitioning into her current digital strategy focus.
Education and Achievements
Beatriz Fernandez holds a Bachelor of Science degree in Travel and Tourism Management from Florida International University. This educational background laid a strong foundation for her career in marketing and customer engagement, particularly within sectors that are heavily reliant on effective communication and branding.
One of Beatriz's notable achievements includes being selected as one of the founding 15 high-potential influencers for Hyatt’s Global Activation Council. This recognition reflects her innovative approach to marketing and her ability to influence brand strategies in a competitive environment. Furthermore, she has participated as a panelist during prestigious events, including the New York Social Media Week and the New York Brand Innovator’s Luxury eCommerce Summit, sharing her insights on digital marketing trends and strategies.
Skills and Expertise
Beatriz is known for her expertise in behavioral marketing, customer lifecycle management, and digital strategy development. Her experience spans diverse industries, equipping her with a unique perspective on market dynamics and customer engagement strategies. Beatriz's ability to merge traditional marketing tactics with cutting-edge digital initiatives has allowed her to drive measurable results and foster lasting relationships with clients and customers alike. Her skill set includes proficiency in campaign management, data analysis, and cross-functional team leadership, making her a highly regarded figure in the marketing community.
