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Becca Aaronson

Co-Founder & CPO, News Product Alliance

Becca Aaronson is the Chief Product Officer and Co-Founder of News Product Alliance, an organization that supports product professionals in the news industry.12 She is based in Austin and has over 500 connections on LinkedIn.1

Professional Background

Aaronson has been actively involved in the news product space for several years. In April 2019, she joined a small group of news product professionals after the International Symposium on Online Journalism (ISOJ) to discuss ways to better support product management in the news industry.2 This meeting likely led to the formation of the News Product Alliance, which she co-founded.

Recent Activities

Becca Aaronson has been engaged in various discussions and initiatives related to the news industry:

  • In June 2024, she shared insights about how technology has shaped editorial practices throughout history and contemplated the potential impact of AI on journalism.3
  • In May 2024, she discussed solutions for local news, indicating her interest in addressing challenges faced by local news organizations.4
  • In October 2023, Aaronson reflected on the growth of the News Product Alliance since its launch three years prior, mentioning that she had met numerous news professionals performing product management roles without the formal title.5

Expertise and Focus

Aaronson's work appears to center around:

  1. Product management in news organizations
  2. Supporting and connecting news product professionals
  3. Exploring the intersection of technology and journalism
  4. Addressing challenges in local news

Her role as Chief Product Officer at News Product Alliance involves leading efforts to enhance product management practices within the news industry and fostering a community of news product professionals.

Highlights

May 23 · linkedin

Huge WIN for News Product Alliance: We piloted our first in-person event, the NPA Forum in partnership with Craig Newmark Graduate School of Journalism at CUNY last week! We connected our network of NPA product leaders and U.S. local news executives to collaborate on a strategic vision for addressing our industry’s greatest challenges. While we’re still processing the wealth of insights generated, we're excited to share a high-level overview of the solutions and themes that emerged: https://lnkd.in/gmknPZy4

We want to thank all of the NPA Forum participants, as their collective brightness will elevate the work we do moving forward. And say that the NPA Forum wouldn’t have been possible without the support of our event sponsors, Knight Foundation, The New York Times, Google News Initiative, University of Missouri-Columbia, and #Newspack. We appreciate their support.

The News Product Alliance is committed to providing ongoing support for news product professionals to tackle these challenges as we work together to transform the news industry. In the weeks to come, we will continue to share guides, blueprints, and other resources that came out from the Forum to address these topics in greater detail. Let us know how you’d like to be part of these efforts in Slack! Join us: newsproduct.org/slack

Apr 15 · linkedin

Five years ago today I joined a small group of news product professionals after #ISOJ to talk about how we could better support product professionals across the news industry. We connected on our shared values — our mission to help our news organizations build sustainable products that serve real audience needs. But we also connected on a shared feeling of isolation. Few in our newsrooms seemed to understand our roles, let alone support our work, and it was leading many of us to feel burnt out, and honestly, defeated. Being around each other — sharing ideas, inspiration, and optimism for a better news industry — helped.

That meeting led to the creation of the News Product Alliance, now a global community of more than 3,000 news product professionals who are committed to helping build a stronger news industry. Amidst the challenges of mass layoffs, misinformation and rapidly changing user behaviors, NPA members are leading collaborative problem-solving across the news industry to find ways to ensure our communities receive the news and information they need to make informed decisions and preserve democracy. This weekend, it felt like the News Product Alliance was coming full circle, as we led a workshop at ISOJ on how to build agile newsrooms (thank you Knight Center). While the challenges facing the news industry are very real, the News Product Alliance’s members give me hope every day that we have the leadership and tools to create the solutions we need.

Photos THEN and NOW, credit: Damon Kiesow, thank you!

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Becca Aaronson
Becca Aaronson, photo 1
Becca Aaronson, photo 2
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Location

Austin, Texas, United States