Suggestions
Becca Shaked
Driving Growth through Innovative Marketing
Becca Shaked is the Founder and CEO of LuminaReach.com, a company focused on content marketing and marketing processes.1 She established LuminaReach in November 2018, demonstrating her entrepreneurial spirit and expertise in the marketing field.1
As the leader of LuminaReach, Becca likely oversees the company's strategic direction, growth initiatives, and overall operations. Her role as CEO suggests she has significant experience and knowledge in content marketing strategies and optimizing marketing processes for businesses.
Becca's educational background includes studies at Jerusalem College, which has likely contributed to her professional development and success in the marketing industry.1
While specific details about her career history prior to founding LuminaReach are not provided in the available information, her current position as CEO indicates a strong track record in marketing and business leadership.
Highlights
I was going through my email, quite literally minding my business when I saw a message saying I've been nominated for an award. Upon further exploration of the matter including a painful journey into my bloated spambox, I saw that I have been sent no less than 6 emails on this matter (email pic below).
Now, I have no issue with the prince from Mumbai wanting my credit card digits. We have a mutuall understanding where he keeps asking for those digits and I'll keep tagging his messages as SPAM.
But I find this new, more subtle approach disturbing as, after some quick Googling, I found quite a few business owners who did fall for it.
Here are some quick #researchtips that will help you avoid falling for this kinf of scam.
𝗪𝗮𝘆𝘀 𝘁𝗼 𝗰𝗵𝗲𝗰𝗸 𝗶𝗳 𝗮𝗻 𝗮𝘄𝗮𝗿𝗱 𝗶𝘀 𝗹𝗲𝗴𝗶𝘁
- Research previous winners: who are they, where are now?
- Is the award connected to a specific company? What other assetts do they own? How established are they?
- If it's a new award: are they upfront about it being a new award? How transparent are they?
- Why do they think you are a good fit for this award?
- How copy-pasted is their email?
- Do they have a real, engaged online community? Finally 7. Do you deserve the nomination?
#scamalert #marketing
A better way to explain #WhyPRmatters
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
#publicrelations #contentmarketing #marketing #quoteoftheday
