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Becky Bausman

Executive and change communication expert | I help leaders communicate with clarity and impact to drive business results | Chief Customer Officer at Duarte, Inc.

Becky Bausman is a high-stakes communication strategist and consultant known for solving complex communication challenges for top global brands like Microsoft, Cisco, Gilead, and Salesforce. With a track record of delivering results, Becky has helped double 7-figure deals and significantly boosted engagement scores for Fortune 50 companies. Her expertise lies in behavior change psychology, storytelling, learning models, leadership and marketing communication, culture-building, and empathy. As the Chief Customer Officer at Duarte, Inc., she leads in areas such as positioning, internal communication, executive communication, customer insights research, storytelling, and thought leadership, driving business growth and customer-centric strategies. Her professional strengths include influencing people in times of uncertainty and change, with a deep understanding of tech landscapes like AI, cloud, and security. Becky is recognized as an executive advisor, leader, facilitator, writer, and storyteller, with a reputation for being a futurist, visual thinker, and change leader. She is passionate about transforming communication cultures and empowering individuals through storytelling and empathy. Beyond her professional roles, Becky is a devoted mother, an advocate for racial justice and disability inclusion, a dog enthusiast, and a grammar stickler who values the serial comma.

Highlights

Aug 30 · linkedin

This #LaborDay weekend, check out the U.S. Department of Labor's "Labor Hall of Honor" to see amazing #stories about the men and women who have improved working conditions, wages, and quality of life for America's working families. There are plenty of dead white men on the list, but also celebrated are:

  • the workers of the #Memphis Sanitation Strike in 1968, who earned landmark union rights for Black workers through peaceful protest and a legendary campaign: "I Am a Man."

  • Reverend Addie Wyatt (whose career spanned from meat-packing-plant union leadership, to working alongside Dr. Martin Luther King, to counseling a young community organizer named Barack Obama.

  • A. Philip Randolph, a Black labor leader and prolific civil rights champion who fought to end discrimination in the war industry and federal employment in the Roosevelt and Truman era.

  • The rescue workers of 9/11, who need no further introduction.

Happy Labor Day, LinkedIn friends. I wish you all some rest.

https://lnkd.in/g4Azgq-B

Aug 23 · linkedin

"The pitch I just lost yesterday could have been won if I'd learned this one day earlier."

Every Friday I get to read all the comments our learners provide after taking Duarte's communication workshops. This one from a rep at a global management consulting giant spoke volumes to me, because it goes directly to the heart of why sales teams need to be storytellers.

Story skill grows revenue.

It delights your customers.

It clarifies and inspires.

It connects your solutions to customer value.

The course this person took was called Resonate®, named after Nancy Duarte's book on persuasive storytelling of the same name.

Duarte, Inc. #influence #story #presenting #presentation #salesenablement #revenueenablement

Becky Bausman
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Location

Sacramento, California, United States