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Becky McCarthy

Associate Director of Annual Giving

Becky McCarthy is a seasoned professional in the field of annual giving and marketing. She currently serves as the Senior Associate Director of Direct Mail – Annual Giving at Boston University, where she is responsible for overseeing the strategy and execution of direct mail and email appeals.12 Her background includes a Master's in Advertising from Boston University, and she has also held roles such as Marketing and Graphics Manager at Agganis Arena.

Becky McCarthy is a skilled multi-channel marketer with expertise in project management, email marketing, media planning, and more. She excels in strategic communications, integrated marketing, branding, and content marketing, making her a valuable asset in fast-paced environments and team settings. Her educational background also includes a Master of Business Administration and certificates in Marketing and Web Design from Boston University, as well as a B.A. in History, Sociology, and Philosophy from Providence College.

On LinkedIn, Becky McCarthy can be found under the username becky-mccarthy-613b105. She is actively engaged with the Boston University community, often expressing her pride and enthusiasm for university events.3

Highlights

Aug 26 · bu.edu
Becky McCarthy | Alumni & Friends - Boston University

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Becky McCarthy
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Location

Boston, Massachusetts, United States