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Belén Hernández

Analista de marketing Digital / Growth Hacker en ImportClub

Belén Hernández is an experienced graphic designer with 7 years of professional experience who has transitioned towards digital marketing. Initially compelled to develop these skills for a family business, she eventually grew to enjoy the field, enhancing her expertise through courses in social media management, photography, analytics, and more. Her entrepreneurial journey provided unforeseen tools, fostering a multidisciplinary perspective enriched by practical insights into business operations.

Currently engaged in the real estate investment industry, Belén applies her digital marketing know-how to an established company, overseeing design, strategy, and social media communication. Her responsibilities also encompass email marketing, Facebook ad campaigns, workshops, print media advertising, competitor analysis, internal communications design, and client-facing materials like brochures and catalogs. Notable achievements include founding a shoe company which, despite facing challenges, has sustained a presence in the fashion industry for two years, built a loyal customer base, secured strategic partnerships, and received industry recognition.

Belén's educational background includes a degree in Industrial Design from Universidad Diego Portales, a diploma in footwear design and manufacturing from Pontificia Universidad Católica de Chile, and ongoing studies in Applied Digital Marketing at Universidad de Chile. She has held various roles such as Marketing Analyst and Growth Hacker at ImportClub, CEO/Co-founder of Pecora zapatería, Marketing Manager at Grupo Axion Chile, and designer positions at several organizations, showcasing a diverse skill set and a passion for creative and strategic endeavors.

Belén Hernández
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Location

Chile