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Ben Cooper

Founder of Tricky Jigsaw & O Six Hundred Kayaks. Council Member D&AD Impact.

Professional Background

Ben Cooper is a visionary leader and innovator in the marketing and design sectors, currently serving as the founder and Managing Director of Tricky Jigsaw, a forward-thinking innovation studio that operates within the esteemed M&C Saatchi Group. Since its establishment, Tricky Jigsaw has made significant strides, culminating in the prestigious recognition as the 'Most Innovative Company' according to the Australian Financial Review in September 2017. This accolade is a testament to the creative energy and innovative spirit that Ben cultivates within the organization.

Innovation Leadership

Under Ben's leadership, Tricky Jigsaw has become renowned for its systematic creativity process that enables businesses, organizations, and institutions to rethink and reshape their impact through products, services, and experiences. One of the studio’s landmark achievements includes the NRMA Fireblanket project, an early bushfire detection system that won multiple awards including 'Most Innovative Product' and the overall 'Best Innovation' categories. This innovative solution highlights Ben’s commitment to using design thinking to address real-world challenges.

Education and Achievements

Ben's professional trajectory is marked by a series of significant roles that define his extensive expertise in digital strategy and creative innovation. With a career that initially saw him making waves in London's competitive digital marketing landscape, he has worked in cities such as Zurich and Sydney, contributing his strategic insights to various high-profile projects. His previous position as Head of Digital at The Monkeys allowed him to hone in on integrated campaigns that leverage digital and traditional channels for maximum impact.

In recognition of his influential work in the creative field, Ben was honored as one of the top 20 creatives in Australia by the Adnews Creativity List in 2017. His inspirational approach is driven by collaboration with passionate, curious minds who seek to challenge conventions and innovate methodologies.

Notable Projects and Contributions

Perhaps one of Ben's most notable innovations is the 'Optus Clever Buoy,' a world-first shark detection system that garnered significant acclaim, winning seven prestigious Cannes Lions awards, including the coveted Titanium. This project stands out not only for its creative brilliance but also for its societal impact, securing a $16 million shark mitigation pledge from the NSW Government, further amplifying the importance of technological advancements in public safety.

Ben’s work extends beyond the realms of traditional marketing; he also co-founded O Six Hundred, a skin-on-frame kayak that marked its place in design history by winning 'Best in Category' at the Good Design Awards in 2015. This venture showcases his passion for merging design, functionality, and sustainability in practical applications.

Skills and Expertise

Ben’s career spans numerous influential roles including Group Innovation Director at M&C Saatchi, Council Member at D&AD, and Partner & Digital Strategy Director at The Population. His expertise in digital strategy is further complemented by his previous contributions as a Digital Consultant and Digital Strategist where he laid the groundwork for numerous successful campaigns and initiatives. His role as Organizer at Creative Social Global reflects his commitment to fostering community and collaboration among creative professionals.

Ben’s multidimensional experience positions him uniquely as a leader who is not only driven by innovation but also deeply rooted in collaborative creativity. His recurrent theme of exploration within unconventional boundaries continues to inspire up-and-coming talents and established professionals alike. Ben’s enthusiasm for innovation is infectious, creating environments where teams can explore the uncharted territories of design and branding.

Achievements

  • Founder and Managing Director of Tricky Jigsaw, recognized as the 'Most Innovative Company' in 2017 by the Australian Financial Review.
  • Led the Tricky Jigsaw team to win 'Most Innovative Product' and 'Best Innovation' awards for NRMA Fireblanket.
  • Inspired a generation of creatives by being named among the top 20 creatives in Australia by Adnews in 2017.
  • Developed the 'Optus Clever Buoy,' which won seven Cannes Lions awards, including the Titanium and garnered a $16 million government investment for shark mitigation.
  • Co-founded O Six Hundred, winning 'Best in Category' at the Good Design Awards in 2015.
  • Served as the Group Innovation Director at M&C Saatchi, where he shaped innovative marketing strategies.

Vision and Philosophy

Ben Cooper's career reflects a relentless pursuit of innovation and excellence. He believes that true creativity knows no bounds and that great ideas often emerge from collaboration and diverse viewpoints. His work emphasizes the importance of societal impact and strives to achieve progress through creativity and technology. Ben is a strong advocate for the role that passionate and curious individuals play in driving innovation, inspiring the next generation of creators to break free from traditional constraints and forge new paths in their fields.

Related Questions

How did Ben Cooper come up with the concept for Tricky Jigsaw and what inspired its innovative approach to product design?
What strategies did Ben employ to lead the development of the NRMA Fireblanket and what impact has it had since its launch?
In what ways did Ben's leadership contribute to Tricky Jigsaw being recognized as the 'Most Innovative Company' in Australia?
How has Ben's experience as Head of Digital at The Monkeys shaped his approach to creativity and innovation at Tricky Jigsaw?
What are the core principles that guide Ben Cooper's philosophy of systematic creativity, and how can they be applied in other industries?
Ben Cooper
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Location

Sydney, New South Wales, Australia