Sign In

Ben Curtis

Ben Curtis is the Global Brand Vice President for Magnum ice cream and Category Lead for Luxury Ice Cream at Unilever.23 He has held this position for the last six years, during which time he has overseen a doubling in the size of the brand's turnover through a combination of strong core programmes and innovative new product launches.1

Under Ben's leadership, Magnum has continued to be at the forefront of ice cream innovation. He has been instrumental in developing and launching new product ranges, such as the Magnum Pleasure Express, a trio of mood-inspired flavors designed to tap into the mood-food trend.2 This innovation has been successful, with Ben noting that "Magnum's 2023 Sunlover and Starchaser duo doubled the turnover of our 2021 innovation".24

Ben emphasizes the importance of trust and partnership in fostering creativity. He believes in taking risks together with agency partners, which empowers them to unleash their full creativity on brand challenges.3 He also advocates for backing each other even when things don't go perfectly the first time, stating, "Nobody's first pancake is their best!"3

Prior to his current role, Ben has worked across a number of global brands in companies such as Unilever, PepsiCo, and L'Oréal. His experience spans both developed markets in the UK and Europe, as well as developing markets in South East Asia.1

Highlights

Ben Curtis - International Sports Convention
Jun 10 · contagious.com
How Unilever built a culture of creative excellence | Contagious
Apr 16 · unilever.com
Magnum leads in mood-food trend with innovative new range
Magnum taps into mood-food trend with innovative new range
Creating a Creator Culture - EssenceMediacom

Related Questions

What are some of the most innovative products Ben Curtis has launched at Magnum?
How has Ben Curtis' leadership impacted the growth of the Magnum brand?
What awards has Ben Curtis won for his work on Magnum campaigns?
Can you tell me more about the mood-inspired ice creams Ben Curtis introduced?
What other brands has Ben Curtis worked with in his career?
Ben Curtis
Ben Curtis, photo 1
Ben Curtis, photo 2
Add to my network

Location

London, United Kingdom