Sign In

Ben Eppler

Managing Director and Partner at Boston Consulting Group (BCG)

Ben Eppler is an experienced advisor to senior leaders, excelling in diverse industries and economies. With a background in retail, consumer products, and travel and tourism, Ben's expertise lies in leveraging consumer insights for sustainable growth, strategic planning, organizational optimization, and creating value through sustainability. Ben holds a B.A. in Economics and History from Stanford University and a Master of Business Administration (M.B.A.) from Harvard Business School. Previously, he served as the Managing Director and Partner at Boston Consulting Group (BCG).

Highlights

May 31 · linkedin

I’m excited to share our latest BCG article on the importance of investing in a thoughtfully designed and executed loyalty program.

Companies have good reason to get their loyalty programs right: a recent BCG survey finds that top-performing programs generate up to three times the engagement of less-successful programs—and an average 35 percentage points greater share of the customer wallet. Any successful program needs to achieve simplicity, personalization, and a frictionless customer experience—while keeping program economics sustainable. Learn more here: https://lnkd.in/gKYCe_e4  

Thanks for my brilliant coauthors G. Edward Crouch, Harsha Chandra Shekar, Elizabeth Hearne, and Carolyn Nelson

Dec 15 · linkedin

The pandemic has fundamentally shifted consumer purchasing behaviors. In our latest article, 'Demystifying Global Consumer Choice', my colleagues Aparna Bharadwaj, Lauren Taylor, Gaby Barrios, Patrick Witschi and I took a close look at Australian, Chinese, Japanese, French, German, and US consumers to gain a deep understanding of their needs—and therefore choice—across a range of product categories. https://lnkd.in/eBcrcvt

Ben Eppler
Add to my network

Location

Denver, Colorado, United States