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Ben Hammond
Building: Shrink Studio - Webflow Specialist - Developing Digital Products
Ben Hammond is the founder of Shrink Studio, a London-based digital product studio focused on empowering early-stage startups and ventures.3 He specializes in building and delivering platforms for global startups, enterprises, and the public sector, with expertise in product development, design, and low-code solutions.
As a Product Builder, Ben collaborates with strategy teams and agile software development squads to refine, research, and deliver digital products across various sectors including healthcare, sports, web3, fintech, blockchain, lifestyle, and gaming. His approach emphasizes efficiency, simplicity, and impact in web development and digital product creation.23
Ben's educational background includes a Bachelor of Arts in Creative Events Management from Falmouth University and a BTEC in Creative Media from Chichester College. His professional experience spans roles such as Senior Product Owner at Hex Digital, Digital Project Manager at Crowdform, and Founder & Managing Director of Grizzly Bear Brighton.
At Shrink Studio, Ben and his team focus on delivering uncompromised quality while enabling partners to save budget, gain runway time, and enhance project efficiency.2 The studio specializes in Webflow development and is recognized as a Webflow Partner Agency.13
Ben is available for contract roles as a Product Owner/Manager, consultancy work, or through shrink.agency, either remotely or in London. He can be contacted at [email protected] for professional inquiries.3
Highlights
Micro interactions on websites are becoming insanely popular.
What I mean by this is:
• Interactive buttons • Smooth scrolling • Animated icons
Etc.
With any new trend forms a long queue of brands abusing said thing and totally ruining their website experience and chances of conversion.
So how should you use micro-interactions?
It’s like putting salt on a steak. A pinch is all you need.
Micro-interactions can be a great way to:
- Increase engagement
- Boost user satisfaction
- Develop your brand identity
But, and there’s always a but, only when done well!
If in doubt, opt for the simple route.
What’re your thoughts on micro-interactions?
This might hurt a little.
But you don’t know best. Your users do.
When looking for ways to improve a website, a lot of businesses rely on inside voices to drive decisions. Most of the time, these decisions are based on personal preference or ego.
Big mistake.
The best people to drive decisions are the people who are using your website to perform the action you want others to perform, i.e., your existing users/customers.
As we all know, everything should revolve around what’s best for them. So it makes perfect sense to put what they say to good use.
User feedback is a cheat code for growth.
A business that knows how to gather user feedback and use it in a way that drives meaningful change for their customers will always make more money than one that doesn’t.
Don’t overlook it.
#WebDesign #Development
