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Ben Kartzman

President and COO of Attain

Ben Kartzman is a highly experienced professional in the digital advertising and marketing industry, currently serving as the President and COO of Attain. With a strong background in technology and management, Kartzman has held executive positions at renowned companies like Mediaocean and Flashtalking. His expertise includes areas such as Internet startups, sales, marketing, business development, and management consulting. Through his career, he has showcased leadership skills and a deep understanding of online advertising strategies. Kartzman's educational background includes a dual BS in Information Systems and Human-Computer Interaction from Carnegie Mellon University, where he graduated with honors.

Highlights

Jun 25 · linkedin

We are #hiring. Know anyone who might be interested?

Apr 11 · linkedin

"Creative represents the final, if forgotten, frontier for data-driven advertising in the programmatic era."

Signal deprecation does not have to mean the end of personalization and the return of obnoxious and untargeted ads, it just requires new strategy and creative ad tech tools to address the creative-media gap.

Check out my piece for The Current on the fate of #advertising as we enter a cookieless future...

#TheCurrent #SignalDeprecation #Personalization #AdTech #Creative

Ben Kartzman
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Location

New York, New York, United States