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Ben Mathew
Sr. Director, Ninjacart - Founder, Curryful
Ben Mathew is a seasoned professional currently serving as the Senior Director of Growth at Ninjacart, a position he has held since July 2021. Prior to this role, he was the Director of Strategy at Ninjacart from March 2020 to July 2021. His work at Ninjacart focuses on driving strategic initiatives and growth within the company, which specializes in supply chain solutions for the agricultural sector in India.
Professional Background
- Ninjacart:
- Senior Director, Growth (July 2021 - Present)
- Director, Strategy (March 2020 - July 2021)
- Produze: Co-founder & CEO (May 2022 - Present), focusing on connecting producers to higher-margin global markets.
- Curryful: Co-founder & CEO (October 2018 - February 2020).
- Greenlight Planet: Held various roles including Global Business Leader and Sales Head for Asia from January 2014 to September 2018.
Education
Ben Mathew holds a degree in Business Economics from Delhi University and completed the Global Advanced Management Program at the Kellogg School of Management, Northwestern University. He also has certifications from the CFA Institute and the National Stock Exchange in various financial markets.
Skills and Expertise
Ben Mathew is recognized for his expertise in strategy development, sales performance, and operational efficiency. His career reflects a strong focus on leveraging data-driven insights to enhance business growth and customer engagement.
Languages
He is proficient in Malayalam, Hindi, and English, facilitating his communication in diverse business environments.
For more detailed insights into his professional journey, you can view his LinkedIn profile here .1
Highlights
When Top of Search Needs a Review
Top of Search placement on Amazon typically generates higher conversions and higher sales. However, there are times when it doesn’t and can cannibalize other higher converting placements.
Sellers can understandably overlook this in the sea of Amazon data, at times losing some sales and profitability.
Below is an example of what our AI assistant highlighted today when this started impacting sales.
Have you experienced this?
#amazonads #amazonseller #amazonfba
Impact of Customer Delivery Time by Pincode on Conversion
Delayed delivery time is a major factor in conversion drops. Even if sellers have sufficient inventory overall, low stock in specific regions can cause delivery delays for customers in those regions. Here are some must read expert posts in the last few days by Ouriel Rybski (https://lnkd.in/dSsMrvBD) and Isaac Gross (https://lnkd.in/dBKhgRNU).
To address this, many conversion focused sellers manually check delivery time by key pincodes which works quite well, while some advanced sellers use scraping scripts. They use this to estimate what is minimum inventory they should hold overall.
Superfuel AI assistant tracks customer delivery times at the regional level. But do sellers need to fix every delivery delay? Not necessarily. Our AI assistant monitors regional delivery times (apart from 35 other factors) and their impact on sales, so sellers address problems that are of high impact.
Have you found reliable ways of tracking customer delivery times? If yes, do share them on comments below.
