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Ben Mathew

B2B SaaS GTM Revenue & Operations Executive

Ben Mathew is the Co-founder and CEO of Superfuel, a company based in San Francisco, California, that focuses on developing an AI assistant designed to identify root causes in various contexts. His professional journey includes significant experience in strategy and leadership roles across multiple organizations.

Professional Background

  • Superfuel: Co-founder & CEO (Present)

    • Leading the development of AI solutions aimed at enhancing productivity and problem-solving.
  • Produze: Co-founder & CEO (May 2022 - Present)

    • Focused on connecting producers to higher-margin global markets, backed by notable investors like Accel.
  • Ninjacart: Senior Director of Strategy (July 2021 - May 2022) and Director of Strategy (March 2020 - July 2021)

    • Played a crucial role in strategic planning and execution.
  • Curryful: Co-founder & CEO (October 2018 - February 2020)

    • Led a startup initiative in the food sector.
  • Greenlight Planet, Inc.: Held various roles including Global Business Leader (2016 - 2018) and Sales Head for Asia (2015).

Education

  • Kellogg School of Management, Northwestern University: Global Advanced Management Program (2016 - 2017)
  • Delhi University: Bachelor’s in Business Economics (2005 - 2008)

Skills and Expertise

Ben Mathew has demonstrated expertise in strategy formulation, business development, and operational leadership. He is fluent in English, Hindi, and Malayalam, which enhances his ability to engage with diverse teams and markets.

His career reflects a strong focus on leveraging technology for business growth and efficiency, particularly in the agricultural and food sectors.

Highlights

Aug 30 · linkedin

When Top of Search Needs a Review

Top of Search placement on Amazon typically generates higher conversions and higher sales. However, there are times when it doesn’t and can cannibalize other higher converting placements.

Sellers can understandably overlook this in the sea of Amazon data, at times losing some sales and profitability.

Below is an example of what our AI assistant highlighted today when this started impacting sales.

Have you experienced this?

#amazonads #amazonseller #amazonfba

Aug 28 · linkedin

Impact of Customer Delivery Time by Pincode on Conversion

Delayed delivery time is a major factor in conversion drops. Even if sellers have sufficient inventory overall, low stock in specific regions can cause delivery delays for customers in those regions. Here are some must read expert posts in the last few days by Ouriel Rybski (https://lnkd.in/dSsMrvBD) and Isaac Gross (https://lnkd.in/dBKhgRNU).

To address this, many conversion focused sellers manually check delivery time by key pincodes which works quite well, while some advanced sellers use scraping scripts. They use this to estimate what is minimum inventory they should hold overall.

Superfuel AI assistant tracks customer delivery times at the regional level. But do sellers need to fix every delivery delay? Not necessarily. Our AI assistant monitors regional delivery times (apart from 35 other factors) and their impact on sales, so sellers address problems that are of high impact.

Have you found reliable ways of tracking customer delivery times? If yes, do share them on comments below.

Related Questions

What inspired Ben Mathew to start Superfuel?
How did Ben Mathew's experience at Ninjacart influence his role at Superfuel?
What are Ben Mathew's key achievements at Produze?
How did Ben Mathew transition from Greenlight Planet to Curryful?
What makes Ben Mathew's leadership style unique?
Ben Mathew
Ben Mathew, photo 1
Ben Mathew, photo 2
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Experience

Founding Principal at Growth Engine Consulting (2015 - Present)
Qrvey (2022 - Present), Zarca Interactive (2019 - Present)

Education

MS in Electrical Engineering (Telecommunications) at University of Maryland College Park, BE in Electronics and Communications Engineering at University of Madras

Location

United States