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Ben Plomion
Chief Marketing/Operating Officer - Artificial Intelligence & Web3
Ben Plomion is the Chief Operating Officer (COO) at Pearl, a company specializing in artificial intelligence solutions for the dental industry. He was appointed to this role in November 2023 and is responsible for overseeing cross-departmental operations with a focus on scaling the company's growth and enhancing its capabilities in the global dental market.12
Professional Background:: Before joining Pearl, Plomion held significant positions in various organizations:
- Chief Marketing Officer at Dibbs: He led marketing efforts for a platform focused on tokenization-as-a-service, particularly in the NFT space.
- Chief Growth and Marketing Officer at GumGum: Here, he contributed to an AI-driven advertising company, focusing on growth strategies.
- Previous Roles: Plomion has also served as Vice President of Marketing at Magnite and has held managerial positions at GE Money Bank and Thales Digital Identity and Security.12
Education:: Plomion has a strong academic background, holding an MBA from McGill University. He also possesses certificates from Harvard Business School and New York University, which reflect his expertise in marketing and business strategy.23
Skills and Contributions:: With over two decades of experience in AI commercialization, Plomion's leadership is expected to significantly impact Pearl's development and commercial operations. His expertise encompasses growth strategies, organizational leadership, and innovative marketing approaches.12
Highlights
This contribution to #europeanbusinessreview explores the evolving landscape of online advertising with the rise of #Web3 technologies. It highlights the challenges faced by traditional digital advertising, such as privacy concerns, increasing costs, and declining user engagement. Web3 offers a decentralized approach, giving users greater control over their data and enabling new forms of user interaction and engagement through #blockchain technology. The article discusses how companies like #Nike and #McDonald's are integrating Web3 into their marketing strategies to improve ROI and reduce ad fraud. Thank you to my co-author Frank Cespedes from Harvard Business School as well as Drew Beechler Joe Kim Oleksii Sidorov Nodo Ivanidze for their insights. Kudos to Justin Vogel from Safary 🦁 who made introductions to web3 experts along the way.
Going to #dykema? Hit me up and let's meet.
