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Ben Portnoi

Founder

Ben Portnoi is the founder of The Hybrid House, a modern marketing services business that blends the best aspects of agencies and consultancies to enhance growth for marketers.

With a diverse background in running marketing strategy, media, and analytics departments for notable agencies and working on major global brands like FIFA, Disney, NBA, and Microsoft, Ben has a wealth of experience in the industry.

The Hybrid House specializes in various areas including marketing strategy, media, measurement, brand strategy, creative, SEO, CRO, data management, and tech solutions (adtech and martech). Ben's unique approach helps bridge the gap between traditional agencies and brands by integrating agency personnel into marketing teams.

Ben Portnoi's education includes a Diploma in Digital and Direct Marketing from the Institute of Digital Marketing, a BA Honours degree in History from the University of Leeds, and studies in History, English, Classics, Philosophy, and Ethics at Aldenham School.

Previously, Ben has held positions such as Founder at The Hybrid House, Head of Media and Analytics at WePlay, Head of Media Strategy and Planning at Two Circles, Director of Media and Analytics at Dewynters, and more.

Ben Portnoi's expertise lies in helping marketers enhance their capabilities and capacities rapidly and efficiently, by providing solutions experts and a global network of specialists directly into their teams.

Highlights

Apr 24 · linkedin

Google to push back the cookie deprecation to 2025, the moving target moves again! This will have a major impact on marketing measurement, performance marketing and keeps the industry eagerly awaiting the next phase of digital marketing.

Here's what you need to focus on: 1️⃣ Emphasize first-party data: It's vital for sustained success in marketing, media, and partnerships. 2️⃣ Refine attribution models: Ensure you can accurately track performance across all channels, regardless of cookie reliance. 3️⃣ Explore alternative tracking methods: Utilize platform data and tools like GA4 to adapt to evolving measurement practices. 4️⃣ Strengthen media and brand partnerships: Direct engagement with your audience is more valuable than ever.

To help our clients with these areas, we have developed 2 new products Capture & Amplify. These help brands to incentive first party data capture and to then amplify these data records, by automatically segmenting them and pushing them into paid advertising platforms. All are cookie free, data complaint and viable alternatives to the spray and pray world of cookie based advertising.

Feb 21 · linkedin

Great read by Craig Dews on the significance of nurturing fans for long-term growth. Spot on! #FanEngagement #LongTermGrowth

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Location

United Kingdom