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Ben Rabunski
SVP, Commerical (US) at WeAre8 - Former Amazon, CNN, CBS, Univision, The Economist
Professional Background
Ben Rabunski is a distinguished media executive who boasts over 15 years of extensive experience in digital sales, with more than a decade dedicated to sales management. His career has been marked by a strong specialization in various facets of media sales, digital advertising, branded content partnerships, and revenue generation across diverse platforms. Ben's robust expertise encompasses a myriad of specialties including sales management, sales strategy, programmatic and display advertising, native advertising, and branded entertainment.
In his most recent role as Senior Vice President of Commercial (US) at WeAre8, Ben has played a pivotal role in shaping the company’s digital sales strategy and driving unprecedented growth in social revenue. Prior to that, he served as Vice President of Integrated Sales and Strategic Partnerships at TelevisaUnivision, where he forged strategic alliances that enhanced the company’s market presence and revenue streams. His tenure at StreamElements as Vice President of Brand Partnerships further solidified his reputation as a powerhouse in the media landscape.
Ben has also held senior leadership positions including Senior Director of Brand Partnerships at Group Nine Media and Director of Client Strategy at Amazon. His experience with industry-leading companies such as WarnerMedia, The Economist, and CBS positions him as a thought leader in the media sales sector, adept at navigating the complexities of a rapidly evolving digital landscape.
Education and Achievements
Ben Rabunski's educational foundation in Journalism and Music from Indiana University Bloomington equips him with a unique blend of creativity and analytical prowess, essential for excelling in the dynamic world of media. His academic background not only informs his strategic approach to sales and advertising but also enhances his ability to communicate effectively across various channels, fostering relationships that drive brand success.
In addition to his professional achievements, Ben is also a concert cellist, performing with organizations such as the Brooklyn Symphony Orchestra and the South Orange Symphony. This artistic pursuit demonstrates his dedication to not only his career but also to the power of creativity and collaboration, elements that are integral to a thriving sales environment.
Key Skills and Specialties
Ben’s diverse skill set includes:
- Sales Management: Leading high-performing sales teams to achieve ambitious revenue goals.
- Digital Revenue Generation: Expert in creating strategies that drive digital profits.
- Streaming Content and Content Distribution: Proficient in optimizing content for various platforms, enhancing audience engagement.
- Branded Content and Partnerships: Developing impactful partnerships that align brands with their target audiences.
- Programmatic and Display Advertising: Utilizing advanced technologies to maximize ad revenue through targeted strategies.
- Negotiation and Pricing Strategy: Skilled negotiator adept at closing deals that benefit both clients and the organization.
- Business Development: Focused on identifying and capitalizing on new business opportunities that contribute to sustained growth.
Industry Experience
Throughout his career, Ben has made significant contributions across various verticals including Automotive, Technology, Finance, Consumer Packaged Goods (CPG), Energy, Business Services, Healthcare, Entertainment, Telecommunications, and more. His ability to adapt and thrive in different sectors showcases his versatility and understanding of market dynamics.
Ben also has extensive experience in B2B sales and Corporate Social Responsibility (CSR), highlighting his commitment to ethical business practices and sustainability, further enhancing his profile as a modern media executive.
Contributions to the Media Landscape
Under Ben's leadership, brands have successfully launched innovative campaigns that resonate with audiences and drive engagement. His insights into consumer behavior and market trends have informed the strategic direction of the companies he has worked with, making him a valuable asset in any organization focused on digital transformation and revenue growth. The legacy of his career is not only reflected in numbers but also in the lasting partnerships and initiatives that have continually fostered industry growth and innovation.
In summary, Ben Rabunski is a multifaceted media executive whose expertise in digital sales and management, combined with his unique background in music, positions him uniquely within the competitive media landscape. His ongoing commitment to excellence and innovation promises to pave the way for future successes, both for himself and the organizations he represents.
