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Ben Rowley
Head of E-Commerce
Professional Background
Ben Rowley is a seasoned Digital Strategy Director with extensive experience in the cosmetics industry. With a proven track record of success, Ben has leveraged his strong marketing prowess to significantly enhance brand presence and awareness within highly competitive markets. His career reflects a deep commitment to creating world-class digital customer experiences, ensuring that brands not only meet but exceed the expectations of their online audiences.
Throughout his career, Ben has held several prominent positions, demonstrating his versatility and leadership in digital strategy and e-commerce management. Currently, he serves as the Head of E-Commerce at Future Beauty Labs, where he is at the forefront of driving online sales and implementing comprehensive digital strategies that align with the company’s vision for beauty innovation.
Prior to his role at Future Beauty Labs, Ben showcased his strategic acumen as the Director of Business Development at DRB Services. Here, he was instrumental in developing market strategies that enhanced the company's growth potential and operational capacity. His expertise in digital marketing and commercial management positions him as a key player in navigating the complexities of modern commerce.
Ben’s impressive career trajectory further includes serving as the Director of Digital Strategy & Activation at FEDERICI BRANDS LTD. His time in this role endowed him with critical insights into brand storytelling and digital consumer engagement, allowing him to tailor unique marketing initiatives that resonate with target audiences.
His previous experience as E-commerce Manager for the UK and Europe at Perricone MD honed his skills in managing robust e-commerce platforms, driving sales, and enhancing customer satisfaction across digital touchpoints. Ben began his journey in the digital landscape as a Digital Developer & Designer at Perricone MD, where he combined his design skills with strategic digital marketing to craft engaging user experiences.
While at Perricone MD, he also served as the Digital Planning Manager for the EU, a role that allowed him to develop comprehensive digital marketing plans that effectively merged brand objectives with consumer preferences.
Ben’s career foundation is rooted in his early role as a Graphic Designer/Web Designer at Artlines Media Ltd., where he nurtured his creativity and technical skills, setting the stage for his future successes in digital marketing and e-commerce.
Education and Achievements
Ben Rowley holds a Bachelor of Arts (Honors) degree in Graphic Design from Nottingham Trent University, where he graduated with a commendable 2:1. His educational background not only equipped him with technical design expertise but also instilled a keen understanding of visual communication, which is crucial in today’s digitally-driven marketing landscape.
Throughout his career, Ben has been recognized for his contributions to the industry, consistently demonstrating his capability to drive significant returns on investment through innovative digital strategies and marketing campaigns. His multifaceted experience across different roles and companies has enabled him to remain at the cutting edge of digital marketing, constantly adapting to new trends and technologies that further enhance brand engagement and online presence.
Achievements
- Head of E-Commerce at Future Beauty Labs: Currently driving significant online revenue growth through strategic marketing and customer experience initiatives.
- Director Of Business Development at DRB Services: Developed and implemented strategic marketing frameworks resulting in enhanced business opportunities.
- Director of Digital Strategy & Activation at FEDERICI BRANDS LTD: Spearheaded digital marketing initiatives that increased brand visibility and engagement.
- E-commerce Manager, UK & Europe at Perricone MD: Successfully managed multi-regional e-commerce strategies, improving user engagement and sales conversions.
- Digital Planning Manager, EU at Perricone MD: Crafted comprehensive digital strategies to align marketing endeavors with consumer insights, fostering brand loyalty.
- Graphic Designer/Web Designer at Artlines Media Ltd.: Established a solid foundation in design principles and digital marketing, greatly influencing his later roles.
Ben’s ability to blend creativity with analytical thinking distinguishes him in the field of digital marketing. His passion for digital innovation, combined with his comprehensive experience in the cosmetics sector, positions him uniquely to influence and transform the digital landscape of beauty brands. Whether through developing strategic e-commerce platforms or enhancing brand narratives, Ben Rowley continues to make a significant impact on the industry.
