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Ben Salzman

Advisor at Dogpatch Advisors

Ben Salzman is a Principal at Dogpatch Advisors, a San Francisco-based advisory and research firm specializing in sales processes and outbound operations. He co-founded the company with Kyle Williams, leveraging their extensive backgrounds in sales and technology to innovate and modernize sales strategies for various organizations.

Professional Background

  • Experience: Before founding Dogpatch Advisors, Salzman worked at Google and other startups, where he gained significant operational experience in sales. This background informs his approach to developing effective sales playbooks and processes.
  • Focus at Dogpatch: The firm emphasizes creating systems that utilize data to enhance outbound sales efforts. This involves consolidating insights from multiple sources to improve sales strategies dynamically.

Contributions and Initiatives

  • Outbound Operations: Salzman has been instrumental in defining "outbound operations," a concept aimed at optimizing how companies approach outbound sales through systematic improvements and data-driven insights.
  • Public Engagement: He actively engages in discussions about sales innovation, frequently appearing on podcasts and other platforms to share insights on modern sales techniques and strategies.

Ben Salzman's work at Dogpatch Advisors reflects a commitment to evolving the sales profession by integrating contemporary data practices into traditional methodologies, ultimately aiming to help companies scale more effectively.

Highlights

Jul 16 · linkedin

Today marks a big bet for us: Launching the ZI Labs Podcast (w/ 12 episodes on Day 1):  

This is a helpful and entertaining podcast featuring the world’s best GTM people.

We’ve had amazing conversations all about business strategy, go-to-market innovation, and the transformative impact that AI will have on GTM. 

The GTM playbook is changing rapidly, and staying in the trenches is crucial to understand what’s working (and what’s not).

Here are some of the incredible conversations dropping in season 1:

↳ Kate Jensen, Head of Sales and Partnerships - Anthropic ↳ James Dyett, Head of Platform Sales - OpenAI ↳ Natalie (Corporate Natalie), CEO - Corporate Natalie, LLC ↳ Henry Schuck, CEO - ZoomInfo ↳ Jeanne DeWitt Grosser, CBO - Stripe ↳ Kyle Coleman, CMO - Copy.ai ↳ Max Altschuler and Scott Barker, Partners - GTMfund ↳ Rob Giglio, CCO - Canva ↳ Meka Asonye, Partner - First Round Capital ↳ Mintis Hankerson - HubSpot & Jason Silverstein - Figma ↳ 💌Andy Mowat, VP GTM Ops - Carta ↳ Konstantin Guericke, Co-founder - LinkedIn

We’ll have weekly conversations with CEOs, CXOs, VCs, marketing experts, and tech visionaries to help you refine and implement your modern GTM playbook.

Each episode will provide you with insights and takeaways you won’t find anywhere else.

We want to give you a front-row seat to what’s happening on the ground and how to adjust your GTM strategy as things evolve, covering topics like:

↳ AI

↳ Signals & Data

↳ GTM Plays and Playbooks

↳ 1st + 3rd Party Data Combining

Make sure to add the ZI Labs podcast to your favorite’s list wherever you get your podcasts today. 

I’ll drop the Apple Podcasts / Spotify link to the show in the comments.

Send me a DM and give me your feedback after you listen to your first episode.  And tell me who to interview next!

Jun 5 · linkedin

Are you in SF this Friday evening?  Have a good one for you!

Friday June 7 we’re doing an event with Corporate Bro and Natalie (Corporate Natalie) in downtown SF for “Demoted Live”, where they’ll interview our CEO Henry Schuck as part of their podcast, “Demoted”.

This should be a fun evening of live podcast, laughs, cocktails, bites and photo ops with Corporate Bro and Corporate Natalie.

They were nice enough to surprise us with a few spots for our LinkedIn friendlies.

If you’re in GTM and would like to join us or suggest someone: comment, DM or shoot me an email - we'd love to see you in SF this Friday at 6 pm (1st x Howard in Soma).

Bonus points if your company already uses ZoomInfo!

Related Questions

What inspired Ben Salzman to start Dogpatch Advisors?
How did Ben Salzman and Kyle Williams meet?
What is Ben Salzman's background before Dogpatch Advisors?
What are some key achievements of Dogpatch Advisors under Ben Salzman's leadership?
How does Ben Salzman's experience at Google influence his work at Dogpatch Advisors?
Ben Salzman
Ben Salzman, photo 1
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Location

San Francisco, California, United States