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Ben Spergel
Senior Vice President, Television Group at Screen Engine/ASI
Ben Spergel is the Senior Vice President at Screen Engine/ASI LLC, a position he has held since January 2023. He is based in the Greater Los Angeles Area and has over two decades of experience in leadership roles within market research and consumer behavior, particularly in the media and entertainment sectors.
Professional Background
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Current Role: As Senior Vice President at Screen Engine/ASI LLC, Spergel manages multiple client-focused behavioral trackers and oversees strategic planning, budgeting, and product development. He is responsible for enhancing operational efficiency and driving initiatives to improve data quality through survey enhancements.1
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Previous Experience: Before his current role, he served as Vice President in the Television Group at Screen Engine/ASI LLC from January 2020 to December 2022. He has also held various positions including Consultant for Product and Client Development in Television/New Media, and Vice President of Media and Entertainment at Maru/Matchbox.1
Skills and Expertise
Spergel is recognized for his expertise in both qualitative and quantitative research design, project management, and data analysis. His capabilities include:
- Designing custom consumer market research studies.
- Managing multi-wave tracking studies.
- Supervising qualitative projects domestically and internationally.
- Developing analytical databases and reporting tools.1
Education
He holds a Bachelor of Arts degree in Economics and Political Science from Emory University, which he completed between 1990 and 1993.1
Language Proficiency
Spergel is proficient in English (native or bilingual) and has professional working proficiency in Spanish.1
His extensive experience and leadership in market research make him a significant figure in understanding consumer behavior trends within the entertainment industry.
Highlights
Insights from #marumatchbox
This past year I’ve seen a lot of positive changes in my life. In addition to joining Maru/Matchbox and developing my skills as a market researcher, I have also been training for AIDS LifeCycle - a 551 mile bicycle ride from San Francisco to Los Angeles. in just 6 days I leave for San Francisco where I will meet up with more that 2500 other riders. Together we have raised over $15 million dollars for HIV educatIon, treatment and prevention. Thanks to the support of my colleagues at Maru/Matchbox and dozens of friends and family members I have personally raised over $7,000. With six days to go I am still optimistic I can hit the $10K milestone!
Thank you to all who have supported me and this incredible cause! You can follow my journey here...
