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Ben Sun

Venture Builder/Angel Investor/Advisor

Ben Sun is a prominent venture capitalist and entrepreneur known for his role as a Co-Founder and General Partner at Primary Venture Partners, an early-stage venture capital fund based in New York City. He has been instrumental in leading ecommerce investments for the firm, which include successful companies such as Jet.com, Maple, and Makespace.12

Before establishing Primary Venture Partners in 2015, Ben co-founded LaunchTime LLC, a company focused on investing in early-stage ecommerce and digital media companies like Coupang and BounceExchange.23 His investment in Coupang, often referred to as the "Amazon of Korea," is particularly notable for its significant success.4

Ben Sun's career began in the financial sector at Merrill Lynch's Technology Investment Banking Group, where he was involved in numerous corporate finance and merger transactions.12 He later co-founded Community Connect Inc., serving as President and CEO for 12 years. Under his leadership, Community Connect became a leading online publisher with sites like AsianAvenue.com and BlackPlanet.com.1

Ben holds a BA degree in Economics from the University of Michigan.2 His investment strategy is characterized by a focus on seed-stage companies, maintaining a selective approach to ensure high-impact investments. This strategy has led to a substantial portion of his portfolio companies achieving unicorn status.45

Highlights

Mar 7 · generalist.com
Capital: Ben Sun | The Generalist
Capital: Ben Sun | The Generalist
Dec 14 · signal.nfx.com
Benjamin Sun's Investing Profile - Primary Venture Partners General ...
Jan 1 · primary.vc
Ben Sun - Primary VC

Related Questions

What are some of Ben Sun's most successful investments?
How did Ben Sun's experience at Merrill Lynch influence his venture capital career?
What is the strategy behind Primary Venture Partners' focus on seed funding?
How did Ben Sun's early company, Community Connect Inc., contribute to his venture capital success?
What makes Ben Sun's approach to investing unique compared to other venture capitalists?
Ben  Sun
Ben  Sun, photo 1
Ben  Sun, photo 2
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Location

Berkeley, California, United States