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Ben Watkins

Product Marketing at Asana

Ben Watkins is a Product Marketing Manager at Asana, where he specializes in brand-building and marketing strategies. He has a diverse background, having previously worked at notable companies such as Calendly and Token.ai. His expertise encompasses product marketing, growth marketing, market research, and business development, making him a versatile professional in the tech industry.

Education and Early Career

Watkins holds a degree in Economics from the University of Pennsylvania. His career has included roles such as:

  • Growth Marketing Manager at Token.ai (April 2017 - November 2018)
  • Product Marketing Manager at Calendly (November 2018 - April 2020)
  • Business Development Lead at Kinnek (February 2014 - March 2016)
  • Account Executive at Yelp (July 2013 - February 2014)

Current Role at Asana

At Asana, Ben is involved in various initiatives aimed at enhancing team collaboration and streamlining workflows. He has contributed to the development of features like weighted goals, which allow teams to connect tasks to broader objectives with custom weights reflecting their impact on goal progress.2 His role also includes creating go-to-market strategies and collaborating closely with product teams to optimize user experiences.

Additional Interests

Outside of his professional pursuits, Watkins is a fitness enthusiast and has worked as a group fitness instructor. He is passionate about teaching and mentoring, having volunteered with organizations like Breakthrough Collaborative and the Financial Literacy Community Project.1

Ben Watkins is based in New York, and his professional network includes over 500 connections on LinkedIn.13

Highlights

May 15 · forum.asana.com
Track progress towards your OKRs with weighted goals! - Asana Forum
Track progress towards your OKRs with weighted goals! - Asana Forum
Dec 30 · Times of India
Ellen DeGeneres facing flak for hostile workplace to FRIENDS reunion at the Emmys; top news of English TV in 2020 - Times of India
Jun 9 · asana.com
Celebrating Pride 2020: Many Faces, One Community - Asana

Related Questions

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Ben Watkins
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Location

New York, New York, United States