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Ben Whitelaw
Supporting sustainable media businesses at FT Strategies, founder of Everything in Moderation, co-host of Ctrl-Alt-Speech
Ben Whitelaw is a Manager at FT Strategies, a media consultancy associated with the Financial Times.12 He brings extensive experience to his role, having worked with global publishers for nearly 15 years.6
Professional Background
Ben's career in media spans over a decade:
- He has over 10 years of experience in newsroom transformation and audience development.1
- Prior to joining FT Strategies, he worked at prominent UK publications:
- The Guardian
- The Times1
Before his current role, Ben was an independent newsroom and content strategy consultant.1
Current Role at FT Strategies
As a Manager at FT Strategies, Ben:
- Works on projects to help publishers tackle significant challenges in the media industry.5
- Has been involved in initiatives like the Audience Diversity Academy, which assisted six EMEA publishers in diversifying their audience and building engagement among target segments.1
- Contributes to research projects, such as the "Next Gen News" study, exploring news preferences of younger consumers.1
Expertise and Focus Areas
Ben specializes in:
- Media strategy consulting
- Editorial and newsroom transformation
- Audience development and engagement
- Content strategy
Education
Ben holds the following degrees:
- MA in Newspaper Journalism
- BA in English Literature3
Additional Roles and Interests
Outside of his primary role, Ben:
- Serves on the board of The British Journalism Review (@TheBJReview)7
- Writes a newsletter called @eimdotco7
- Describes himself as a shy Leeds United Football Club (#LUFC) fan7
Ben Whitelaw's LinkedIn profile can be found at linkedin.com/in/benwhitelaw4, where more details about his professional experience and accomplishments may be available.
Highlights
What a whirlwind week its been in San Francisco. #TrustCon is the largest conference of trust and safety professionals in the world and is so insightful for understanding the work being done behind-the-scenes to tackle online harms that affect millions of people.
There are too many people to mention but a few highlights:
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Twelve months after coming up with the idea at #TrustCon, Mike Masnick and I were allowed back to record the first live edition of Ctrl-Alt-Speech — our podcast about the latest online speech news and analysis — with the brilliant Dona B. And Alice Goguen Hunsberger and an amazing crowd. The episode drops on Friday.
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Almost six months since the Digital Services Act came into force, I (thirstily) oversaw a lively conversation about online risk and the EU’s regulatory efforts with Alice, Louis-Victor de Franssu, Patricia Cartes Andrés and Gerard de Graaf at the EU office in San Francisco.
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I got to meet new faces and connect with old ones at a co-hosted dinner with Mark Nolan, Mike Pappas and the team at Modulate.
Lots to do in the meantime but already looking forward to next year
How can news producers close the gap between what young news consumers want and what they are offering?
That was the focus of the Next Gen News report that we launched back in February in conjunction with Northwestern University Medill School and GNI.
But there are other, adjacent questions that have cropped up as I’ve presented the findings to the FIPP - Connecting Global Media Congress and Ringier AG International over the past week. These are important to think through as publishers of all sizes figure out how to — as Gert Ysebaert calls it — “restore that connection” with young consumers.
Here are just a few that I’ve faced including my best attempt at an answer:
→ 𝘏𝘰𝘸 𝘥𝘪𝘥 𝘺𝘰𝘶𝘯𝘨 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴 𝘵𝘢𝘭𝘬 𝘢𝘣𝘰𝘶𝘵 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩? Our research participants typically didn't use traditional brands for news for a number of reasons that we explore. However, they mentioned listening to podcasts from the likes of The New York Times and The Washington Post, and gravitated towards well-known brands like ARISE News and The Times Of India during major news events to ‘sensemake’. Some young consumers talked about how notifications from CNN and Financial Times were "a very big part of my day" even if they didn’t open the app because they have to pay.
→ 𝘏𝘰𝘸 𝘢𝘳𝘦 𝘉𝘪𝘨 𝘛𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘴𝘶𝘤𝘩 𝘢𝘴 𝘛𝘪𝘬𝘛𝘰𝘬 𝘱𝘦𝘳𝘤𝘦𝘪𝘷𝘦𝘥 𝘢𝘮𝘰𝘯𝘨 𝘺𝘰𝘶𝘯𝘨 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴? Young consumers, unsurprisingly, are continually scanning social media and other aggregrated sources for news. Generally speaking, these platforms facilitated "news [that] comes to you" — to coin a Jack Kelly phrase — so were perceived favourably as a result. There was little mention of the concerns about ‘Big Tech’ that traditional media organisations harbour. In fact, these platforms allowed the kind of convenient, affinity-driven and transparent consumption that they valued.
→ 𝘛𝘰 𝘸𝘩𝘢𝘵 𝘦𝘹𝘵𝘦𝘯𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶𝘯𝘨 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴 𝘱𝘳𝘦𝘱𝘢𝘳𝘦𝘥 𝘵𝘰 𝘱𝘢𝘺 𝘧𝘰𝘳 𝘯𝘦𝘸𝘴? The research didn’t seek to understand the propensity of young consumers to pay for news sources (although we’d love to look into this so let us know if you’d be keen to collaborate). However, we concluded that, for most media companies, experimenting with new reader revenue models before attempting to close the gap will lead to mixed results.
The report has dozens of opportunities to build closer relationships and more frequent touchpoints with young news consumers. Which have you found most interesting?
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.