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Ben Wightman

Martech & Data Strategic Business Consultant, With Alliance & Partnership Expertise

Ben Wightman is a seasoned professional with almost 20 years of experience in driving integrated marketing communications results for top global brands across Asia, Europe, and the U.S.

He has a strong background in international marketing communications consultancy, having managed accounts for renowned brands like eBay, Microsoft, HP, SAP, and Cisco, among others.

Ben has in-house experience leading internal and external communications for SAP in Asia Pacific, focusing on influencer and analyst relations, public relations, employee communications, thought leadership, and corporate social responsibility.

He holds an MBA from the prestigious Kellogg School of Management at Northwestern University and was a finalist for a WPP Fellowship. Ben is actively involved in the Kellogg Alumni Club of Singapore and serves as a Global Alumni Ambassador for Northwestern University.

With a passion for teaching, Ben has lectured in various programs on topics such as integrated marketing communications, social media, technology public relations, and business customs in the Middle East.

Ben Wightman's specialties include strategic planning for integrated marketing communications, data analytics, partner program management, event organization, PR, CSR, social media, digital marketing, telemarketing, demand generation, crisis management, and leading multicultural teams virtually.

His educational background includes a BS in Marketing Management & Public Relations from Syracuse University, executive education in Marketing from The Tuck School of Business, and certifications in advanced analytics and digital marketing.

Throughout his career, Ben has held key roles at various organizations such as Tealium, F5, J Walter Thompson, Wunderman Thompson, Dentsu Aegis Network, gyro, and SAP, where he showcased his expertise in data strategy, analytics, and marketing communications.

With a wealth of experience and a strong track record of delivering results for globally recognized brands, Ben Wightman is a valuable professional in the field of integrated marketing communications and data strategy.

Highlights

Wunderman Thompson SG hires new chief creative officer - Marketing Interactive
Creative chief Farrokh Madon parts ways with Wunderman Thompson SG - Marketing Interactive
Ben Wightman
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Location

Singapore