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Benjamin Benichou
Founder | CEO at Drop | Revolutionizing Social Commerce with Generative AI
Benjamin Benichou is the CEO and co-founder of Drop, a social commerce platform that aims to enhance the relationship between brands and consumers through social media interactions. He has over 15 years of experience in digital media, brand strategy, and communication, primarily in the fashion and street culture sectors.
Professional Background
- Drop: Benichou has been leading Drop since March 2020. The platform focuses on facilitating direct sales through social media, addressing a common challenge faced by direct-to-consumer (DTC) brands in converting social followers into customers.15
- Unrated Media: Before Drop, he co-founded Unrated Media in 2016, which operated as a creative studio and production company based in Los Angeles.12
- Be Street Media: His career began with the co-founding of Be Street Media in 2007, an independent media brand dedicated to street culture, which gained recognition for its innovative approach to fashion and urban lifestyle.24
Education
Benichou studied at:
- Lycée François Magendie: Obtained a Baccalauréat Scientifique (Spé. Bio) from 2000 to 2003.
- ESMOD École Supérieure des Arts et Techniques de la Mode: Attended from 2005 to 2007, focusing on fashion design.12
Personal Insights
Originally from the south of France, Benichou moved to Los Angeles in 2014 to expand his ventures in the digital space. He is also known for his innovative use of generative AI in art, blending technology with creativity.34 He emphasizes the importance of community engagement in today’s digital landscape and is committed to pushing the boundaries of social commerce and creative expression through his work at Drop.45
Languages
He is proficient in French (native), English (professional), and has elementary proficiency in Hebrew.1
Benichou's vision for Drop reflects a broader trend in retail where AI and social media are increasingly integrated to enhance consumer experiences.
Highlights
The silver knight from the #Paris2024 opening ceremony got me inspired… 🇫🇷⚔️
Made with AI Benjamin Benichou © 2024
First fully AI-Generated campaign for Paris Saint-Germain 🇫🇷
Last week, we made history with PSG. Collaborating with one of the biggest sports teams in the world, and my club of heart, on such an ambitious project is truly mind-blowing.
To give you the full story, I had the opportunity to start my collaboration with the club early this year by using AI to design 1970 unique posters to celebrate their 7 gala matches of the season.
Fabien Allègre is one of the most innovative minds and risk-takers I’ve met when it comes to pushing boundaries and innovating off the pitch.
When we started brainstorming around this "crazy idea" of taking our collaboration further and producing key images for the launch of their 2024-25 Home Kit using AI, I couldn't believe it.
Integrating real players and the new jersey in the mix was a dream come true.
Everyone is talking about AI, but only a few are taking action. "Move fast and break things" is a well-known mantra in startup land, but less so in the sports industry.
In this case, using AI wasn’t about replacing human creativity but enhancing it. It was also a busy period for the players, so shooting with them wasn’t an option.
The results speak for themselves!
From this point, it will only get better: more control, more details, and the opportunity for brands and creatives to break free from legacy production limitations.
I want to say thank you to Fabien Allègre, Anthony Baca, and the rest of the Paris Saint-Germain team for their trust and for paving the way for the future of content creation.
If I wouldn't have told you, would you have spotted that it was made with AI? 😁 Let me know in the comments below!
#AI #FutureOfDesign #Innovation #PSG #FutureOfAdvertising

