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Benjamin Braun

Chief Marketing Officer at Samsung Europe

Benjamin Braun is a seasoned board level executive with a wealth of experience in commercial marketing, sales, and digital strategies, boasting an impressive 18-year track record. He has excelled in driving growth in challenging matrix settings, spearheading customer-centric digital transformations, and effectively expanding brands and services, all while demonstrating adept leadership skills and a talent for motivating global teams. Benjamin holds an MBA with a stellar 1:1 rating from Stockholm University.

Highlights

Sep 10 · linkedin

94 years ago, Albert Einstein opened the 1930 IFA Berlin symposium with a tribute to the many unknown but amazing scientists behind innovation.

Thank you to the amazing innovators at Samsung Electronics for delivering our "AI for All" vision.

We introduced many new exciting AI products.

  • A ring on your finger that monitors your heart and sleep.
  • Products that will save you time by automating boring chores like our robotic vacuum cleaner and mop.
  • Products that will save you money by using energy when it is cheaper.  
  • Ovens that use AI to make sure your food never burns.
  • Fridges that make sure you use your food before the best-before date to stop food waste.
  • Products that will entertain you like our entire-wall-size TVs.
  • A beautiful Music Frame loudspeaker with a 'Wicked' twist. Thank you to our friends at Universal Pictures for your partnership.
  • Laptops that help you automagically write emails using AI. Thank you David (Dawei) Feng from Intel Corporation and Nitin Kumar from Qualcomm for making this happen.
  • We announced how you can manage your home energy with electric vehicle partners Hyundai Motor Company (현대자동차) and Tesla.    We will have 200 million Samsung Mobile Galaxy AI devices by the end of the year. And we are connecting 500 million Samsung SmartThings devices ensuring you spend less time managing life and more time enjoying it.

Thank you to our presenters, Deborah Honig, Katharina Mayer, Stephanie C. and Dr Chris Brauer. Thank you Alex Village at Freuds Group and Samsung's George Leney for organising the show.

#IFA #AI #Innovation #AlbertEinstein #AIforAll

Sep 3 · linkedin

Is it possible to spend less but get more marketing exposure?

The Samsung Mobile Victory Selfie campaign explained: https://lnkd.in/e8HU9pUN

Thank you to Marianne Calnan and Gideon Spanier at Campaign UK for exploring our Olympic marketing hypothesis and the Samsung Electronics results.

Benjamin Braun
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Location

London, England, United Kingdom